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The Truth About "Free" SEO Audits (Don't Get Conned)
The Truth About "Free" SEO Audits (Don't Get Conned)

Episode 33

That free SEO audit is not free. It's a sales pitch with a spreadsheet on top. It took them 20 minutes, and it's about to cost you a whole lot more. …

2 months, 1 week ago

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SEO's Keyword Assumption Problem (What customers actually search vs what you think they search)
SEO's Keyword Assumption Problem (What customers actually search vs what you think they search)

Episode 32

You've spent hours optimising your website for phrases that literally nobody types into Google. And I can prove it. There. I said it.

Hi, I'm Nikki Pi…

2 months, 2 weeks ago

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Why Your SEO Might Not Be the Problem
Why Your SEO Might Not Be the Problem

Episode 31

You're paying for SEO and not getting the results you want. Before you sack your SEO — ask yourself: are you the problem?

Hi, I'm Nikki Pilkington and…

2 months, 3 weeks ago

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I'm Proving SEO Isn't Dead - And Giving You Two Underused Strategies
I'm Proving SEO Isn't Dead - And Giving You Two Underused Strategies

Episode 30

SEO has been declared dead at least fifteen times since 1995. Fifteen. And it's still here.

In this episode I'm going back to the very beginning - 199…

3 months ago

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Why Your Blog Post Isn’t Working and How to Fix It FAST
Why Your Blog Post Isn’t Working and How to Fix It FAST

Episode 29

Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What” I focus on the harsh reality many busine…

3 months, 2 weeks ago

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Why Your AI Website Looks Great But Fails at SEO (AI Sites Series Pt 3)
Why Your AI Website Looks Great But Fails at SEO (AI Sites Series Pt 3)

Episode 28

Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What” (the third and final part of the AI Webs…

3 months, 3 weeks ago

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"Dangerous Dave" and the SEO Insights Trap
"Dangerous Dave" and the SEO Insights Trap

Episode 27

“Dave has half a story, no context, and excellent confidence. That’s what makes him dangerous.”

Hi, I’m Nikki Pilkington. My site is https://nikki-pil…

3 months, 4 weeks ago

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How to figure out what to blog about next for your SEO
How to figure out what to blog about next for your SEO

Episode 26

"She didn't need a content strategy document. She needed to read her inbox."

Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in…

4 months ago

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What AI-built websites actually get right
What AI-built websites actually get right

Episode 25

"The thing about AI-built websites that the doom merchants don't want to admit — some of this stuff is really good. Not good for something a machine …

4 months, 1 week ago

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Why Websites Built With AI Are Fu*king Up Your SEO
Why Websites Built With AI Are Fu*king Up Your SEO

Episode 24

"AI can build your whole website in 10 minutes," they said. "Save a fortune," they said. And now you're wondering why nobody can find you on Google. …

4 months, 2 weeks ago

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