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"Dangerous Dave" and the SEO Insights Trap
Description
“Dave has half a story, no context, and excellent confidence. That’s what makes him dangerous.”
Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What”, I’m talking about one of the most common and most exhausting problems in SEO — and it’s not algorithm updates, and it’s not technical debt. It’s Dave.
Dave means well. That’s the thing. He just went to a two-day digital marketing conference in Birmingham, sat through a keynote about AI search, and now he’s forwarding you articles at 9:00 PM on a Tuesday with a subject line, “Have you seen this?” You have. You saw it six months ago.
Here’s what I’m covering:
- Who Dave is — and why he takes so many different forms in your business
- Why Dave usually gets it wrong, and why that’s not entirely his fault
- The problem with conference keynotes, cheap SEO tools, and LinkedIn engagement bait
- Why dismissing Dave outright is the worst possible strategy
- How to create a process for handling Dave that actually protects your SEO strategy
- When to take Dave seriously — because sometimes, he’s onto something
If you’ve got a Dave in your orbit right now — a sceptical stakeholder, a conflicting tool, a partner’s contact with strong opinions — send them this episode. It might save everyone a pointless meeting.
Get found. Make money. Stop stressing. Get yourself a Nikki, not a Dave.
Links mentioned:
Non-Wanky SEO Courses: https://nonwankyseo.com
Follow Nikki:
LinkedIn: https://www.linkedin.com/in/nikkipilkington/
Instagram: https://www.instagram.com/nikkipilkington/
Bluesky: https://bsky.app/profile/nikkipilkington.bsky.social
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