Episode Details

The business coach told you to stop giving your knowledge away for free. That advice is keeping your website invisible, and I'm about to explain exactly how.

Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm coming for the business coaches — specifically the ones telling you that publishing your best stuff for free trains people to do it themselves and costs you work. It's bollocks. Absolute cast-iron, weapons-grade bollocks. And the funniest part is that they're delivering that bollocks to you via free LinkedIn posts, free newsletters and free webinars, because they want you to buy their expensive thing.

Here's what I'm covering: — The bit nobody says out loud: everyone telling you free content devalues your expertise is telling you that in free content — What "don't give away your best stuff" actually means in practice — publish things that look clever but can't be acted on — and why that's much worse advice — Why Google has nothing to rank when your site is four pages of "bespoke solutions tailored to your client's unique requirements" — Why the person who reads your guide and does it themselves was never going to hire you in the first place — How free content does your lead qualifying for you, and why the alternative is a market that competes on price alone — The line between free resources and free labour, and why "free SEO audits" sit firmly on the wrong side of it — Why nobody has ever read a recipe and become a chef

I also give you a proper piece of homework. Four jobs, actually. Not the "might do that one day" kind. The actual do-it-this-week kind, starting with one page that will probably outrank your services page inside a couple of months.

If you know someone who's been told to keep their expertise to themselves and can't work out why their website is invisible, send them this. It might be the thing that finally makes it click.

Get found. Make money. Stop stressing. Give your shit away.

Links mentioned:

Non-Wanky SEO Courses (free at the moment): https://nonwankyseo.com

Episode 33 — The Truth About "Free" SEO Audits (Don't Get Conned): https://seofuckingwhatpodcast.co.uk/episode/the-truth-about-free-seo-audits-dont-get-conned

Holly Christie, Websites Made Simple: https://websitesmadesimple.co.uk/

Follow Nikki:

LinkedIn: https://www.linkedin.com/in/nikkipilkington/

Instagram: https://www.instagram.com/nikkipilkington/

Bluesky: https://bsky.app/profile/nikkipilkington.bsky.social

Mentioned in this episode:

ICN Network