Podcast Episodes
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Why The "End In Mind" Principle Can Severely Impede Our Learning and Progress
We're all told we should start with the end in mind, but we still get lost along the way.
Why do we go off track? Could there be some barriers that s…
7 years, 6 months ago
How to Ramp up Curiosity Using a Controversial Topic - Part Two
It's one thing to get attention, but how do you use it on sales pages? And what about articles? Can we use it there as well? In this second part we s…
7 years, 7 months ago
How to Ramp Up Curiosity (Even When Using a Controversial Topic) - Part One
Most of us avoid controversy because it brings up too much pushback.
But what if you were able to get your very controversial topic across and deligh…
7 years, 7 months ago
Why "Elegance" not "Information" Creates an Addictive Business Model
Why do some books, courses or workshops end up becoming so addictive? Is it the teacher, the system, the information, or is it all of the above? In t…
7 years, 7 months ago
The Overwhelm Virus: How To Get It Out of Your Daily Routine
We tend to believe that we're more overwhelmed than ever before. Yet look around you and you see people who are doing twice or thrice as much. It's h…
7 years, 7 months ago
Why Onboarding is Crucial (And Most Companies Ignore It)
Is it hard to get a client?
Sure it is, but how many of us "lose" the client within minutes or days? We may not realise it, but without a very clear …
7 years, 8 months ago
Four Recurring Testimonial Mysteries (And How To Solve Them)
Testimonials are extremely powerful in solving problems that range from getting the clients you want, to finding your uniqueness. How do you use test…
7 years, 8 months ago
Why Giving is Rushed (And How to Make Gifting More Deliberate)
We might be generous, but are we rushing the act of giving?
Often we give people what we want, instead of what they would like to receive. Can givin…
7 years, 8 months ago
How To Work With Chaos (and Succeed)
Chaos comes visiting every day. Are we prepared to receive it? The reason for stress is a lack of planning on how to deal with chaos. Let's find out …
7 years, 8 months ago
Can You Successfully Defend Your Work Against Criticism? (Lessons from Malcolm Gladwell - Part Three)
What happens when your book finally goes out into the world? Gladwell has been attacked time and time again for his chapter on the 10,000 hour rule. …
7 years, 9 months ago