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Why Good Habits Fail While Bad Habits Thrive (and How to Flip Things Around)
Are habits a matter of routine? You'd think so, wouldn't you? Yet, there's a bigger factor in play that goes beyond a cue and routine. It's called th…
7 years, 11 months ago
How to Craft Interesting Stories and Analogies (For Articles and Sales Letters)
How do you make your articles or sales letters more interesting?
Analogies and stories always increase the drama and attention span. Yet, it's hard t…
7 years, 11 months ago
Why Clients Leave - Part One
Why do clients leave?
It seems odd, doesn't it? When you ask a client why they join, they seem to suggest it is all about information and content, bu…
7 years, 11 months ago
Why Waiting Lists Fail-Part Two
The very moment you announce a waiting list, it seems like a nerve-wracking decision.
Is it going to drive clients away? Or will it work?
The odds ar…
8 years ago
Smart Waiting Lists: 3 Elements That Create Waiting Lists that Work
A waiting list seems to be both a barrier and an enticement
The problem with waiting lists is that they fail, and fail miserably if you don't get the…
8 years ago
How to Become An Overnight Success
How do you instantly grow your small business?
How do you become "rich" overnight? These are the frustrations we have to deal with, almost every sing…
8 years ago
Why Calibrated Questions Enable You to Win Your Negotiation Battle
Is negotiation a skill?
How do you win when your back is against the wall? When negotiating will aggression help or should you use something else, li…
8 years ago
How to Negotiate (And Win) When the Odds Are Against You
Imagine you're dealing with a terrorist or hijacker who has captives and threatens to blow up everything if you don't agree with his demands. How wou…
8 years, 1 month ago
How To Increase Product Sales using The Brain Audit
Is it really possible to get a surge in sales with products? And are product sales similar or different from services? In this episode, we go exclusi…
8 years, 1 month ago
How to have enduring sales after the launch of a product
So much effort goes into the launch of a product, but what happens next? How do you handle the calm after the launch? How do you keep selling product…
8 years, 1 month ago