Podcast Episodes

Writer's Block Series : Why the Lack of Outlines Even Stops Professional Writers In Their Tracks - Part One

If you're already good at writing, do you need an outline?

It might seem one more barrier and yet it's the first element that creates this so called …

7 years, 4 months ago

Want To Get Paid A Lot In Advance? Three Methods To Get Paid Earlier

One of the most mind numbing tasks is to get a client to pay for the job you've completed

Clients tend to be slow with payments or just default. But …

7 years, 5 months ago

Why Unfamiliarity With Your Research Stories Will Make Them Worthless

Most of us are quite obsessed with stashing away case studies, examples and stories. However, it's not enough to simply put it away. You have to be r…

7 years, 5 months ago

Fritoons Announcement

This is not a regular podcast episode but a quick announcement about Fritoon... Your chance to receive a funny cartoon direct to your inbox every Fri…

7 years, 5 months ago

How To Research An Article (Without Killing Your Productivity)

Researching an article is so frustrating because it's time-consuming

But there are ways to beat the pressure—and the pain. Believe it or not, there a…

7 years, 5 months ago

How to Use "Transition Techniques" to keep your reader locked into your article

Readers often get lost in an article and hence abandon it. However, there are pretty simple, yet powerful methods to let the reader know exactly wher…

7 years, 5 months ago

The story of why the Psychotactics Website took three long years—and a month—to complete

Websites are daunting projects but even the casual listener is astounded to learn that a website took three years to complete. Of course there's a st…

7 years, 6 months ago

The Cannibalisation Strategy: Why You Need to Make Your Products (And Services) Redundant

It sounds bizarre to make your own products, courses and services redundant, but it's a very sound strategy that's been used by companies such as Gen…

7 years, 6 months ago

Why You Should Ignore Your Competition

It seems natural to keep an eye, even get obsessive about your competitors. However, it's a poor strategy for many reasons. In this episode we make t…

7 years, 6 months ago

"Pit Stop" Testimonials: How to Ensure Testimonials (even when your product or service isn't quite ready)

When it comes to testimonials for our product or service, we assume clients have to get to the end. Or do they?

The reality is that it's a mistake to…

7 years, 6 months ago