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Why Staying Small is Probably A Smarter Move, Book Review, Part 1
Why Staying Small is Probably A Smarter Move, Book Review, Part 1

Think Big. Really?

Studies show us that scaling up is often disastrous for most companies. But what's the alternative? That's what we look at in this…

7 years ago

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How WhatsApp Helped Fill The Munich Workshop
How WhatsApp Helped Fill The Munich Workshop

People are often amazed at how quickly we fill our workshops and courses.

It's almost like we have a separate channel to our clients.

Well, as it a…

7 years ago

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Announcement: Frankfurt Meetup Details - May 2019
Announcement: Frankfurt Meetup Details - May 2019

Quick announcement regarding the Frankfurt Meetup coming up in May.

7 years ago

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Are You Tempted to Use Hype? How to Avoid Hype and Still Get Clients
Are You Tempted to Use Hype? How to Avoid Hype and Still Get Clients

Hype works exceedingly well, even when the client knows they're being duped a bit.

But what if you can't stand hype?

Does that mean you roll over an…

7 years, 1 month ago

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When Quitting Is the Smarter Option (Instead of Just Hanging On)
When Quitting Is the Smarter Option (Instead of Just Hanging On)

In business the advice we get is to hang in, no matter what happens.

Yet, to me that sounds like the wrong advice.

You definitely need to hang in a …

7 years, 1 month ago

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The Philosophy of Psychotactics - Part Two
The Philosophy of Psychotactics - Part Two

We may often hear ourselves saying, we have a long to-do list.

Or things that we still haven't completed.
Or worse, we may talk about how we have no…

7 years, 1 month ago

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The Crazy Philosophy Of Psychotactics (And Why It May Help You In Your Business) - Part One
The Crazy Philosophy Of Psychotactics (And Why It May Help You In Your Business) - Part One

When we think of business, marketing tactics and strategy comes to mind, doesn't it?

Philosophy does exist but it may be a bit on the back burner. Y…

7 years, 1 month ago

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How To Sell A Product When There's No Scarcity Factor
How To Sell A Product When There's No Scarcity Factor

So much effort goes into the launch of a product, but what happens next? How do you handle the calm after the launch? How do you keep selling product…

7 years, 1 month ago

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Persistent Myths of Pricing (And How To Overcome Them) - Part One
Persistent Myths of Pricing (And How To Overcome Them) - Part One

When we price a product or service we often use the ending 7 or 9. As in $27 or $29. Is there any basis for using such an ending? Yes, there is, but …

7 years, 2 months ago

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Mental Barriers That Slow You Down (And Derail Your Progress)
Mental Barriers That Slow You Down (And Derail Your Progress)

How many books do you read in a year? Most people boast about how they read hundreds of books a year. That's what I used to do as well. Until I found…

7 years, 2 months ago

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