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Why Optimists Die of a Broken Heart: The Stockdale Paradox
Imagine you are a prisoner of war. You're thrown into an isolation space, not just for a week, or month, but for an entire year. All the while you're…
5 years, 10 months ago
Three Hearthwarming Travel Stories Just for you
Travel can be good, bad or even ugly. But in our travels through India in Feb 2020, we ran into a sense of warmth that needs to be shared. Get yourse…
5 years, 10 months ago
What I learned in 2019 (and have to keep reminding myself all year)
We all get into argumentative situations. Yet, these situations almost always leave us worse off than before. How can we learn to negotiate instead o…
5 years, 10 months ago
Why Creating "Rubbish—Lots of Rubbish" is the key to outstanding work
Many times when we are asked to show our work, we're quite reluctant. There's a reason for this reluctance. It's more than likely that the work is qu…
5 years, 11 months ago
Scientific Advertising Part 2: Why a hundred year old book matters more today than ever before
Does a 100 year old book on advertising still apply today?
In part two we explore the second of Hopkins' principles: tell your full story.
If you ev…
5 years, 11 months ago
Scientific Advertising Part 1: Why a hundred year old book matters more today than ever before
Does a 100 year old book on advertising still apply today? In this two-part series we delve into concepts that are not just relevant, but crucial in …
5 years, 11 months ago
How to use simple stories to pre-sell your products and services
Pre-sell is notoriously difficult for most entrepreneurs. It feels greasy and icky at times. And that lack of enthusiasm dooms the sale from the very…
5 years, 11 months ago
Why the Psychotactics Planning Starts with "Beer"
Most of us are more than likely to get going by having a to-do list. Yet, we at Psychotactics do things a little differently. We start with the break…
6 years ago
How to wring the curiosity out of the first-line of your article
The first line of an article drives most of us insane. And as if that were not enough, we are called upon to write an interesting first line. How do …
6 years ago
3 ½ Nifty Tips We've Learned On Our Travels
How do you find the most authentic food in a foreign city, minutes after you've landed? How do you find seats on a plane where people won't bump into…
6 years ago