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Why Mundane Topics Get You Noticed by Clients (And How to Exploit the Power of Mundanity)
Most of us think we have to be incredibly special, or at least different to stand out in a crowded market. Yet, at least at the starting point, it's …
6 years, 3 months ago
The Myth of the Saturated Market—And Why You Should Not Let "Saturation" Intimidate You
If you and I look around, we see product or services just like ours everywhere. Instantly we get a feeling of having missed the bus. The market is cl…
6 years, 3 months ago
How to use contrast to prevent headlines from going flat (and other questions)
If you've ever wondered if your headline is lacking some oomph, it might be because of an incredibly simple omission. It's the lack of contrast. Cont…
6 years, 3 months ago
Why "work for free" is a powerful strategy to get ahead as a startup business
The advice about "free vs fee" is clear. Free should be avoided at all costs because you will just be taken advantage of, while others get paid. Yet,…
6 years, 3 months ago
Why Three Precise Fixes Can Quickly Improve Your About-Us Page
After the home page, the second most-visited page on many sites is the About Us page. Yet almost all the About Us pages you visit are drab, long wind…
6 years, 4 months ago
Three Bizarre Learning Principles (And Why They Constantly Surprise Me)
If you've used some sort of learning techniques all your life, the core principles of learning should not mislead you. Even so, we get hoodwinked and…
6 years, 4 months ago
Why writing headlines can be an excellent brainstorming exercise for real articles
Do you often get stuck when trying to come up with article topics? One of the reasons why we tend to struggle is because we get stuck at the "topic" …
6 years, 4 months ago
Why Random Learning is Superior (And Other Weird Learning Methods)
We tend to learn in sequence. Chapter one, two and three. But what if we broke the sequence? Would that enhance our learning? In this rather sequenti…
6 years, 4 months ago
The Impostor vs The Beginner Syndrome (And Why They're Not The Same)
Almost all of us feel like impostors from time to time. And we even have an official sounding name for it. But the impostor syndrome is an unfair bur…
6 years, 5 months ago
How to be a source of inspiration to others
You'd think you'd need to be someone great or at least do something wonderful. Yet, you're a source of inspiration. How do you inspire? It's remarkab…
6 years, 5 months ago