Podcast Episodes
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Free vs Paid Content: Will clients buy if you give away a lot of free stuff?
Does generosity have its limits? Let's say you decide to give away a lot of information to clients. How do you get them to come back to buy the rest …
4 years, 11 months ago
Why unnecessary obstacles make writing so exhausting
When we think of writing, we automatically assume it's the act of sitting down at the computer and creating a new article, report or book. What we se…
4 years, 11 months ago
How to audit your information product in four systematic steps
It's one thing to create information and quite another to know whether you've ticked all the boxes. When creating information, the client doesn't jus…
4 years, 11 months ago
Why list-building fails (and how to avoid the almost obvious failure): Part 2
When we start to build a list, we think of followers or fans, but all of these potential clients are elsewhere on YouTube, or Instagram or Facebook. …
4 years, 11 months ago
Why list-building fails (and how to avoid the almost obvious failure): Part 1
It's a line we've all heard, but as it does in life, the very same line plays an extremely important role in list building. When we think of building…
5 years ago
The Middle of the Project method: Where to restart a stalled activity
Imagine you've missed the sunrise for the past 300 days. Would that mean you'd give up on sunrise forever?We know the answer to the question, don't w…
5 years ago
Part 2. What Makes Articles Dull? The Curse of Writing Like an Author
In this second part, we go deeper into how it's not just the writing alone, but how a fixed formula can derail us. We often believe that if we've wri…
5 years ago
What Makes Articles Dull? The Curse of Writing Like an Author
Why does writing seem like a chore? It's easy to believe that we need more practice. But practice alone doesn't bring an article to life. A dull arti…
5 years ago
The Dual Boomerang system of learning (that helps me get to the finish line).
Did you finish the last book you bought? How about that last course? And if you're like me, you probably have at least two dozen things that you've b…
5 years, 1 month ago
Why clients leave—and why lack of community is one of the big problems.
When clients leave, we automatically assume they say they aren't using the service or membership site. They give reasons why they're leaving, and it …
5 years, 1 month ago