Podcast Episodes
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The Charlie Brown Moment: Why We Choke Under Pressure
Ever wonder what Writer's Block happens to be?
It's a form of choking under pressure. When we're called upon to speak, to write, or to do something u…
3 years, 11 months ago
Sandwiching: How to create a perfect crescendo for your story using a "sandwich"
The hardest part of writing is usually the first few lines. However, the ending can also be quite a vexing problem.
Unless of course, you use a simpl…
3 years, 11 months ago
Storytelling: How to decide which facts to keep and which ones to drop
Why do you have a bloated story?
It's often because there are way too many facts in the information you've put down on paper. Even if we know we have…
3 years, 11 months ago
The Eternal Sales Page Dilemma-How to choose the precise headline to get clients interested
When we sit down to write a sales page, we run into a problem almost instantly. We know that the client is usually looking to solve one problem, but …
4 years ago
Why being "late to the party" is not a crisis for your business
When we sit down to write an article or create an information product, we often have a sinking feeling.
We look around and find that it's "all been d…
4 years ago
How a simple "five point questionnaire" helped me write my sales page (and saved me a ton of time as well).
As I sat down to write a sales page for a course, I wasn't stuck.
However, my progress was so slow that it was driving me crazy. A sales page consist…
4 years ago
U-Turn
When we write an article, we tend to get one point across. Yet, what if we were to disagree with our "one point" and do a complete u-turn?
It doesn't…
4 years ago
How to get unstuck bit by bit (and why speeding it up doesn't usually work)
Usually when we're stuck, we want to get out of the mess in a big hurry. As a result, we end up digging a bigger hole for ourselves.
How do you—that'…
4 years, 1 month ago
Free Content Vs Paid Content: Will Clients Buy If You Give Away A Lot Of Free Stuff?
4 years, 1 month ago
