Podcast Episodes

Rerun 4: The Real Goal Of Productivity (And How it Helps You Waste More Time)

3 years, 8 months ago

Rerun 3 How A Simple "Five Point Questionnaire" Helped Me Write My Sales Page (And Saved Me A Ton Of Time As Well)

3 years, 9 months ago

How To Sidestep Chaos (Even When High Conflict Is Tearing Us Apart)

3 years, 9 months ago

Rerun 1- How The Doorway Principle Lets You Get Started (Even When You're Not Known In Your Industry)

3 years, 9 months ago

The Simple Logic of Email Frequency (And How it Helps Sustain a Business)

If you're a big company like Amazon, YouTube and Apple, should you bother to send out e-mail newsletters?

Can't you just spend loads of money on publ…

3 years, 9 months ago

Storytelling: Why Fairy Tale Endings Are Unnecessary for Article Writing

How do most of our stories end?

Usually, it's a fairy tale ending. Or maybe it ends in chaos, sadness or even disaster. We believe that an ending is …

3 years, 10 months ago

Storytelling: Why "relevance" is the key to editing a story

It's not unusual to approach an edit with a machete. We see a mass of words and want to hack through them to make the story more interesting. The pro…

3 years, 10 months ago

Storytelling: Why starting with the "stuck point" creates intense stories

We often believe that stories have a sequence.

First, this happens, then that happens and then something else shows up. And while that belief is gene…

3 years, 10 months ago

Why Storytelling Needs Thumpity-Thump-Thump-Thump-Thump

When you hear someone tell you about their vacation, you try to be interested. All that exotic food, that astounding accommodation—it's all boring.

Y…

3 years, 10 months ago

How to create a small 2-minute sales pitch

When people ask what we do, we are often unsure what to reply.

Sometimes we may have a script that we've practiced over and over again. Yet we don't …

3 years, 11 months ago