Podcast Episodes

CyberAgent New Business Development with Insight and Capability

This outlines CyberAgent's strategic framework for developing new business ventures, using its advertising division as a case study. This blueprint d…

8 months, 3 weeks ago

Suzuki Shokudo Indian Curry Purpose, Vision, and Customer Focus

This analyzes the strategic rationale behind Suzuki, an automotive manufacturer, launching a line of ready-to-eat Indian curries called "Suzuki Shoku…

8 months, 3 weeks ago

Customer Insights and Value Proposal Examples

This provides an in-depth analysis of customer insights and how they are leveraged to create effective value proposals and successful marketing campa…

8 months, 3 weeks ago

Asics - User Experience Chains for Customer Acquisition

This provides an in-depth analysis of Asics' marketing strategy focused on customer acquisition and loyalty, using their running event, "MEET YOUR CO…

8 months, 3 weeks ago

Suntory THE PEEL Marketing and Sales Synergy

This examines the successful launch of Suntory's "THE PEEL" ready-to-drink (RTD) beverage, focusing on how the company achieved exceptional sales gro…

8 months, 4 weeks ago

airCloset Salon Building Customer Acquisition through Experience Bridges

This provides a strategic overview of airCloset Salon, a new in-person diagnostic service for personal style and color analysis launched by the opera…

8 months, 4 weeks ago

Insight and Design Thinking for Customer Engagement

This provides an in-depth guide on the practical application of integrating customer insight with Design Thinking to enhance customer engagement and …

9 months ago

After Purchase Marketing - The New Digital Strategy

This provides an extensive overview of a book by Toshiyasu Nishii titled, "The Science of Continuously Increasing Customers: New Strategies for Marke…

9 months ago

Hankyu Railway Core Value Inside Out Branding

This provides a detailed case study on how Hankyu Railway successfully redefined its corporate branding by shifting its focus inward, rather than rel…

9 months ago

Times Car's Winning Business Model Analysis

This provides a detailed analysis of the Times Car car-sharing service, examining its successful business model using a five-part framework.

This ana…

9 months ago