Podcast Episodes
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Concept design book creating value from question to story
This is an in-depth summary and review of the book "The Concept Textbook: Designing Value" by Takahiro Hosoda, a practical guide to systematic concep…
9 months, 3 weeks ago
Honda Prelude marketing knowing user and magic connecting
This examines the core principles of marketing through the lens of Honda's successful revival of the Prelude sports coupe after 24 years. It argues t…
9 months, 3 weeks ago
Redefining marketing as corporate evolution from CMO to CGO
We discuss a significant shift in corporate leadership and strategy, noting the trend, especially in U.S. consumer goods companies like Coca-Cola and…
9 months, 3 weeks ago
Intent Marketing - Google, Modern Japanese, and Customer Focus
This examines intent marketing by drawing parallels between the evolution of Google's search advertising and the study of Japanese modern language.
T…
9 months, 3 weeks ago
Matsuya's Exclusive Premium Tour Business Model for Affluent Clients
This examines the unique business model of luxury tours offered by the Japanese department store Matsuya, which are exclusively marketed to its most …
9 months, 3 weeks ago
MTG ReD customer centered marketing 4P
This provides an in-depth analysis of the marketing strategy for MTG's recovery wear brand, ReD, focusing on a customer-centric approach to the tradi…
9 months, 3 weeks ago
Kurashicom company culture as strategic critical core story
This explains the strategic organizational culture of Kurashicom, which operates the e-commerce site "Hokuou, Kurashi no Dougu Ten," by detailing how…
9 months, 4 weeks ago
2,000 JPY bill marketing lessons
This presents an in-depth analysis of the 2,000 JPY bill's failure to achieve widespread adoption in Japan, using it as a case study for important ma…
9 months, 4 weeks ago
Gulliver Google AI ads implication for Drucker management
This outlines how the used car company Gulliver applied Peter Drucker's management principles to its Google AI advertising operations to achieve supe…
10 months ago
Tokyo Gas Branding for Social Value and Purpose
This examines the shift in Tokyo Gas's brand strategy from focusing on functional value (providing gas and electricity) to establishing a greater soc…
10 months ago