Podcast Episodes
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Carmo-kun Barrier Removal and Driver Enhancement Marketing
This provides an extensive analysis of the marketing strategy for the Carmo-kun auto subscription service, focusing on barrier removal and driver enh…
9 months, 1 week ago
Oshikatsu Cancel Insurance Customer Centric Product Value Reframing
This provides an in-depth analysis of a successful marketing innovation case study: the creation and launch of “Oshikatsu Cancel Insurance,” which is…
9 months, 1 week ago
Ginbis: Branding Through an Unwavering Core and Changeable
This outlines a brand strategy centered on establishing a fixed core while allowing everything else to be flexible and changeable, using the Japanese…
9 months, 2 weeks ago
Category Strategy How To Create New Market And Top Of Mind
This provides excerpts discussing Category Strategy, a marketing concept detailed in the book Category Strategy: How Only Fast-Growing Companies Prac…
9 months, 2 weeks ago
Rentio Binoculars Rental: Understanding Customer Usage Scene for New Business Opportunity
This analyzes how a deep understanding of customer usage scenes is crucial for driving business growth, using the example of the appliance rental com…
9 months, 2 weeks ago
Sanuki Udon Bath Salts Design Thinking in Product Development
This provides an in-depth analysis of the product development process for "Sanuki Udon Bath Salts," a unique bath soak designed to make the user feel…
9 months, 2 weeks ago
Differentiation and Value: Pureté Nature and Ninja Meshi Gummy
This discusses value creation through differentiation in marketing, using two distinct case studies.
First, it analyzes the success of Pureté Nature …
9 months, 2 weeks ago
Pocari Inhai NFT Efforta and Trust Visualization Branding
This provides an in-depth analysis of Otsuka Pharmaceutical's "Pocari Sweat Inter-High NFT" initiative as a case study in next-generation branding an…
9 months, 2 weeks ago
THE LIQUOR NARITA AIRPORT High-Resolution Customer Targeting
This offers an in-depth analysis of successful marketing strategy, utilizing the case study of "THE LIQUOR NARITA AIRPORT," a high-end alcohol retail…
9 months, 2 weeks ago
Lipovitan DX Repositioning and Customer-Centric Marketing
This outlines the comprehensive brand repositioning and customer-centric marketing strategy employed by Taisho Pharmaceutical for its product, Lipovi…
9 months, 2 weeks ago