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DISM Facial Device Seven Stages of Customer Needs Marketing
This analyzes the successful marketing strategy behind the Anfer DISM facial device, a hit product aimed primarily at men, which significantly exceed…
8 months, 2 weeks ago
Akira and Akira - Destiny, Work Ethic, and Banking
This provides a detailed review of the novel "Akira and Akira" by Jun Ikeido, focusing on the contrasting lives of its two protagonists, both named A…
8 months, 2 weeks ago
Ozeki's Ambidextrous Strategy - Deepening Core, Exploring New Markets
This examines the ambidextrous management strategy employed by the 300-year-old sake manufacturer, Ozeki, as it seeks to move beyond its reliance on …
8 months, 2 weeks ago
Ajinomoto MDC Organizational Eight Steps Transformation
This provides a detailed examination of Ajinomoto's marketing organizational transformation, which was driven by a crisis of feeling disconnected fro…
8 months, 2 weeks ago
Customer-first Marketing Shiseido's Elixir cosmetic brand and Sapporo Beer's "WITH BEER"
This presents an analysis of successful marketing through two distinct case studies: Shiseido's Elixir cosmetic brand and Sapporo Beer's "WITH BEER" …
8 months, 2 weeks ago
Tsukurioki.jp Unspoken Consumer Insights and Value Creation
This analyzes the success of the Japanese meal delivery service, tsukurioki.jp, by exploring how the company identified and addressed unspoken consum…
8 months, 2 weeks ago
IJOOZ Fresh Orange Vending Machine Business Model
This provides an in-depth analysis of the business model for the IJOOZ fresh-squeezed orange juice vending machine, detailing how the Singapore-based…
8 months, 3 weeks ago
Morinaga's Ita Choco Ice Experience and Positive Emotion Branding
This provides an extensive analysis of the branding strategy for Morinaga's Ita Choco Ice, a long-selling Japanese confection.
It details how the pro…
8 months, 3 weeks ago
Mos Burger's Kodomos Project Turning Parental Anxiety into Business Opportunity
This analyzes Mos Burger's "Kodomos Project," an initiative designed to increase customer traffic by addressing the anxieties of parents with young c…
8 months, 3 weeks ago
No Side Game: Customer-Centric Marketing and Organization Building
This provides an in-depth analysis of the Japanese novel "No Side Game" by Jun Ikeido, examining the book not merely as a sports story but as a pract…
8 months, 3 weeks ago