Podcast Episodes
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Value proposition that captures customers' hearts
This provides an in-depth analysis of effective marketing strategies, using case studies from Snow Brand Megmilk’s “Sakeru Cheese” and Yayoi’s busine…
7 months, 4 weeks ago
Toriyaro Izakaya Business Model Dissected
This offers an in-depth analysis of the business model of the rapidly expanding Japanese izakaya chain, Toriyaro Izakaya ("Soreyuke! Toriyaro!").
It …
8 months ago
Suntory Zeroppa Redefining Non-Alcoholic Customer Value and Usage Scene Expansion
This examines Suntory's non-alcoholic beverage "Zeroppa," detailing its marketing strategy focused on redefining customer value and expanding usage s…
8 months ago
Gen Z workplace "nominication" implication for marketing
This provides an extensive marketing analysis of "nominication," or workplace drinking communication, focusing specifically on the attitudes and pref…
8 months ago
Osaka Ohsho's frozen gyoza marketing to beats industry giant
This details how Osaka Ohsho achieved market dominance in the frozen gyoza category in Japan, overtaking the long-standing leader, Ajinomoto, startin…
8 months ago
Jimenshi human psychology behind fraud deceiver and victim
This provides a psychological analysis of fraud, specifically examining the dynamics of both deceivers and victims as portrayed in the novel “The Gro…
8 months ago
Narumiya two customers setting buyer purchase context and user usage context
This provides an analysis of marketing strategy, focusing on the distinction between the "buyer" and the "user" of a product, particularly when these…
8 months ago
Suntory -196 customer insight and marketing strategy
This episode discusses how Suntory successfully launched a new series of its -196 canned alcohol beverage, which achieved massive initial sales by mo…
8 months ago
Red Ocean Strategy - Market Selection and Competitive Advantage
This explores strategic decision-making in competitive environments, often called "red oceans." It introduces the concept that determining where to c…
8 months ago
Marketing as Matchmaker - Connecting Users and Magic
This offers a philosophical and practical framework for marketing, asserting that its core essence is creating the reason for customers to choose a p…
8 months, 1 week ago