Podcast Episodes
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Four Steps from Fact to Action
This introduces a four-step framework designed to prevent reactive, ineffective decision-making by clearly distinguishing between facts and actions. …
8 months ago
Tea Cafe Marketing - Starbucks and Gong cha Strategies
This analysis examines the strategic expansion of tea-specialty cafes in Japan through the contrasting approaches of Starbucks Tea & Cafe and Gong c…
8 months ago
Nara Medical University Branding Beyond Words and Designing the Experience
This explores how Nara Medical University effectively redefined its institutional identity by transforming abstract brand concepts into tangible expe…
8 months ago
House Foods Curry Mixing Evolution of Customer Reality
House Foods achieved a significant marketing breakthrough by prioritizing customer behavior over traditional corporate dogma.
While the company long …
8 months ago
Takahashi Shoten - Mastering Trade Marketing
This explores the strategic implementation of trade marketing through the success of Sae Inoue, a top sales professional at the Japanese publisher Ta…
8 months ago
SiKiTO: Redefining Value Through Seasonal Experience and Customer Insight
This describes SiKiTO, a successful subscription service by TRINUS that delivers seasonal tree branches directly to urban consumers and businesses. B…
8 months ago
Kiseiju Parasites or Providers - Cultivating Business Value
This uses the classic manga Parasyte (Kiseiju) as a metaphorical framework to examine contemporary business ethics and corporate value. It highlights…
8 months ago
The Wheat Method - Mastering the Art of Subject Shifting
This explores the "Wheat Method," a strategic thinking technique inspired by Yuval Noah Harari’s Sapiens that involves shifting the subject of a narr…
8 months, 1 week ago
Day 1 hypothesis speed work
This introduces the Day 1 Hypothesis, a business methodology that prioritizes speed and early decision-making over exhaustive data collection.
Instea…
8 months, 1 week ago
Integrated Marketing - Aligning Products, Sales Methods and Usage
This time, through the examples of Suntory and Yamasa Soy Sauce, we explain the importance of “integrated marketing” that links products, sales metho…
8 months, 1 week ago