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The Rich Are Different (But Not That Different)|| EP 3
Season 1 Episode 3
Benny, a financial savant who sees spreadsheets as poetry, has a simple philosophy: money is logical; people are not. But in the world of luxury mark…
2 months, 3 weeks ago
Get Rich or Stay Broke: The Wild Marketing Genius of Tom Vu
Season 1 Episode 62
Far from your typical real estate guru, Tom Vu captivated audiences in the late ‘80s and early ‘90s with his extravagant promise of quick riches—deli…
2 months, 4 weeks ago
How to Get Into High-Net-Worth Circles Without Feeling Like an Outsider
Season 1 Episode 61
In this episode, we break down the myth of exclusive, secretive networks among the ultra-wealthy. Rather than relying on a mysterious handshake or in…
2 months, 4 weeks ago
Selling the Invisible: The Art of Marketing the Intangible
Season 1 Episode 36
Affluent clients don’t buy products or services—they buy how those offerings make them feel. In this episode, we delve into the art of selling a visi…
2 months, 4 weeks ago
When Being Expensive Is the Selling Point
Season 1 Episode 41
It was a rainy Thursday evening at The Jade Room, a hidden speakeasy where crystal decanters outnumbered the patrons. If you weren’t handed a Baccara…
3 months ago
How to Tell a Story That Attracts Wealthy Clients
Season 1 Episode 56
Alright, let’s talk about storytelling. Not the bedtime kind. Not the kind where you relive your high school glory days that no one cares about. I’m …
3 months ago
The Long Game Hustle
Season 1 Episode 53
If you’re in the game of selling to the affluent, you’ve probably noticed something—these clients don’t rush. They don’t impulse-buy mansions, multi-…
3 months ago
The Fear That Keeps You Stuck—And How to Break Free
Season 1 Episode 64
What keeps so many professionals stuck in the same cycle—serving the same clients at the same price points, year after year? It’s not skill. It’s not…
3 months ago
The Hidden Decision-Making Process of the Ultra-Wealthy
Season 1 Episode 57
magine you’re at an exclusive art auction, standing beside a billionaire who is bidding $25 million on a painting. What’s really driving the purchase…
3 months ago
Creating a Vibe That Guarantees a Sale
Season 1 Episode 142
In today’s episode of The Velvet Rope Playbook, we’re stepping outside of tactics and into something more subtle—but equally powerful:
Energy.Because …
3 months, 1 week ago