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Finding Your Joy Codes
Season 3 Episode 15
We've been living backwards.
The lives we've been encouraged to build, rooted in consumption, achievement, and constant productivity, keep pushing us …
9 months ago
The Great Grey-down
Season 3 Episode 14
The Great Grey Down: How We Lost Our Color (and How We Get It Back)
Have you seen how the internet just lost its mind when photos surfaced of what the…
9 months, 1 week ago
Pantone's 2026 Colour of the Year Controversy
Season 3 Episode 13
Pantone just named white as their 2026 Color of the Year.
And the internet is... not okay.
When 'Cloud Dancer' was announced last week, I canceled eve…
9 months, 2 weeks ago
Don't Shout Louder: Resonate Deeper
Season 3 Episode 12
What if you don't need a bigger audience, or a bigger budget... but deeper resonance?
In this episode, we're talking about why "trying to be everywher…
9 months, 3 weeks ago
The Profitability of Positivity
Season 3 Episode 11
Everyone keeps telling you to "push on the pain point"
But what if that's exactly why your marketing feels so hard? What if that's why you freeze up w…
10 months ago
Finding your Brand's Bliss Point
Season 3 Episode 10
Where Purpose, Product Market Fit, and Presentation Collide
What makes Cheetos, Krispy Kreme and Reese's Peanut Butter Cup so dang addicting? These tr…
10 months, 1 week ago
The Outlier Advantage in Branding
Season 3 Episode 9
What Makes You Weird, Makes You Wealthy
You've been trying to fit in. Learning the industry standards. Following best practices. Being professional. B…
10 months, 3 weeks ago
It's not about the logo
Season 3 Episode 8
Your Logo Isn't the Problem (and It's not the solution either)
You have 0-7 seconds. In that time, three subconscious questions get answered:
"Can I tr…
11 months ago
How to use Archetypes in Branding
Season 3 Episode 7
Humans Have Been Telling the Same Twelve Stories for Thousands of Years. Your Brand Should Too.
From ancient Greek mythology to Marvel movies. From Sh…
11 months, 1 week ago
Death by Procrastibranding
Season 3 Episode 6
That Endless Tweaking of Your Brand? It's Not About Making it Better.
When you spend hours researching the perfect font pairing over and over again, y…
11 months, 2 weeks ago