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The Business of Outrage: What Brands Get Wrong
From beauty backlash to Super Bowl campaigns, this episode breaks down how brands are navigating outrage, algorithms, and attention in real time.
Cam…
3 months, 3 weeks ago
Why World Building Can’t Be Replaced by AI
World-building is everywhere, but most brands still don’t understand what it actually means. In this episode, Camille and Phillip unpack why branding…
3 months, 4 weeks ago
How world building is taking over Hollywood in a different way
Celebrity brands are everywhere, but most of them are quietly failing. In this episode, Camille and Phillip unpack why influencer-led beauty and fash…
4 months, 1 week ago
Why “Well-Produced” Brands Still Fail
From the Golden Globes to AI-generated campaigns, this episode breaks down why brands are struggling to stay relevant in a culture-first world.
Camil…
4 months, 1 week ago
How Backlash Turned Into a Billion-Dollar Brand Play ft. Isabella Chams
People hated her pricing, attacked her brand, and tried to tear it down-- little did they know they were helping build the #1 beauty brand in Colombi…
4 months, 2 weeks ago
Why Influencers, AI & Brands Are Colliding in 2026
In this episode, Camille and Phillip unpack the shifts shaping branding in 2026: the collision of influencers and ownership, AI’s growing impact on c…
4 months, 3 weeks ago
132: TV Is Over. TikTok Is the Store. Brands Need to Adapt Fast
This week, we break down the brand and media power shift that’s happening in real time — and why legacy players are losing ground fast.
We unpack why …
5 months ago
Why Trend Forecasting Is Dead
This week on Art of the Brand, Camille and Phillip unpack why traditional authority in branding is collapsing — from Pantone’s fading relevance to co…
5 months, 1 week ago
The New Rules of Branding: From Chanel to TikTok Live
This week on Art of the Brand, Camille and Phillip unpack one of the biggest shifts happening across luxury, culture, and marketing. From A$AP Rocky …
5 months, 2 weeks ago
Why K-Beauty Is Taking Over Beauty
This week, we break down the Korean anti-aging experience everyone in beauty needs to understand — from the treatments we did, to what they cost, to …
5 months, 2 weeks ago