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Tailor Your Message to the Medium - The WealthSimple Exmple
Tailor Your Message to the Medium - The WealthSimple Exmple

This is the #1 to make money through digital marketing. You have to tailor your message to the medium and who you are trying to attract.

3 years ago

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PRIDE WASHING & VIRTUE SIGNALING WILL KILL YOUR BRAND
PRIDE WASHING & VIRTUE SIGNALING WILL KILL YOUR BRAND

Join Camille Moore and Phillip Millar in a video about the importance of authenticity in marketing.

3 years ago

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How to Nail Branding: Dyson Case Study
How to Nail Branding: Dyson Case Study

Branding is more than just a logo, and Dyson is the perfect case study illustrating a brand that has perfected the complete brand experience.


3 years ago

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R.I.P to Tim Hortons Brand
R.I.P to Tim Hortons Brand

This is a call to the Tim Hortons marketing team to #BringBackTheRim. Join Camille Moore and Phillip Millar in a lament over the poor marketing decis…

3 years ago

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Budlight $5 Billion Marketing Mistake
Budlight $5 Billion Marketing Mistake

Today’s Marketing Yard Sale is brought to you by @budlight ⁠#budlightdylanmulvaney ⁠

In this episode, we talk about the huge Budlight marketing mista…

3 years ago

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Marketing Lounge Talks: Agency vs Freelancer and the Virality Factor
Marketing Lounge Talks: Agency vs Freelancer and the Virality Factor

In this podcast, Camille Moore and Hannah Appel talk about the difference between working with freelancers and working with an agency for your brandi…

3 years ago

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CHAT GPT: A FOOLS GAME
CHAT GPT: A FOOLS GAME

Season 1 Episode 2

Undoubtedly, AI language models like Chat GPT have changed the world. Many industry experts have proclaimed the end of many marketing positions but C…

3 years, 1 month ago

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Marketing Misteps: Lagree Needs a Branding Wake-Up Call
Marketing Misteps: Lagree Needs a Branding Wake-Up Call

Season 1 Episode 1

In this episode, we talk about Studio Lagree, an advanced pilates system and how the style of workout missed their mark by lacking a cohesive brand. …

3 years, 1 month ago

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