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The Business of Outrage: What Brands Get Wrong
Description
From beauty backlash to Super Bowl campaigns, this episode breaks down how brands are navigating outrage, algorithms, and attention in real time.
Camille and Phillip unpack the controversy around Huda Beauty, Sydney Sweeney’s guerrilla-style launch, Nike x Skims’ algorithm-native storytelling, and why shows like Heated Rivalry are built for social-first consumption. They explore Kendall Jenner’s Fanatics campaign, the return of iconic brand characters like Pepsi’s polar bear, whether “X” should’ve stayed Twitter, and what this year’s Super Bowl ads reveal about where marketing is headed.
A candid conversation about culture, risk, and why modern branding is less about control, and more about understanding how people actually consume content now.
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