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AI-Powered Cold Calling & SaaS Sales Strategy with Justin Michael & Charles Needham - Ep 60
Season 2 Episode 60
What if cold calling isn’t dead—but everything we know about it is?
From dissecting permission-based openers to dunking on dated tactics, sales expert…
10 months, 2 weeks ago
Explosive Growth of AI Startup Cursor 🔥 - The Direct Deposit - Ep 2
Season 2
In the second episode of 'The Direct Deposit,' Matt Amundson and Craig Rosenberg dive into the astonishing growth of Cursor, a startup providing an A…
10 months, 3 weeks ago
Actually Actionable Advice For Implementing AI with Jake Dunlap - Ep 59
Season 2 Episode 59
Everyone's talking about how amazing AI can be, but there’s a real dearth of actionable advice on how to actually put generative AI to work for your …
11 months ago
What Made RevFest 2025 Such a Great B2B Event? - The Direct Deposit by The Transaction - Ep 1
Season 2
1. We are testing a new The Transaction product - The Direct Deposit. The idea is to take something that happened that week and one host asks the oth…
11 months ago
Founder-Led GTM, Growth Bets, & Why Stories Win With Scott Albro - Ep 058
Season 2 Episode 58
Scott Albro is back in The Transaction hot seat—and he’s not here to play nice. Scott brings a flame-thrower to traditional playbooks, urging GTM lea…
11 months, 2 weeks ago
Overcoming Your 'Go-To-Market Midlife Crisis' with Craig & Matt - Ep 57
Season 2 Episode 57
That’s right, no guest on this one, but not to worry, it’s just as insight-filled, yet off the rails, as all of our other episodes that you’ve come t…
11 months, 3 weeks ago
Crafting an Exceptional Event Marketing Strategy with Amy Holtzman, CMO of CHEQ - Ep 56
Season 2 Episode 56
B2B marketers keep making the same mistakes when it comes to events, only to end up asking why they didn’t see any ROI. Thankfully, we knew just the …
1 year ago
Inverting your Go-To-Market Strategy Thinking with Jordan Crawford - Ep 55
Season 2 Episode 55
AI use cases & tactics are moving at a million miles per hour which can make it hard to adopt some of these amazing innovations into your go-to-marke…
1 year ago
How to Implement AI in Your Go-To-Market with Matt Heinz - Ep 54
Season 2 Episode 54
Matt Heinz, the President of Heinz Marketing, is a top 50 Sales & Marketing Influencer and a prolific thought leader in the B2B marketing space. Matt…
1 year ago
Setting up Successful B2B SaaS Sales Development Orgs with Lars Nilsson - Ep 53
Season 2 Episode 53
Not a long time ago in a Silicon Valley not too far away, the sales infrastructure of almost every startup was an immature, undisciplined mess… Until…
1 year, 1 month ago