Podcast Episodes

Steak Dinners Don’t Close Deals with Maria Boulden - Ep 47

Season 2 Episode 47

You’ll be hard pressed to find a more energetic and experienced sales expert than our special guest, Maria Boulden!

Maria Boulden has spent over 3 decades creating and leading world-class sales teams …

Published on 5 months, 3 weeks ago

Overcoming Epilepsy & How to Hire with Michael King - Ep. 46

Season 2 Episode 46

Michael King is one of the leading marketing executive recruiters working today and is also the author of a new book, Be There When I Return, a memoir of epilepsy, love, and success. Michael joins co…

Published on 5 months, 3 weeks ago

Fixing Your Awful Onboarding & Problematic Pipeline Progression with Katherine Andruha, VP of Business Development at Fivetran - Ep 45

Season 2 Episode 45

Employee churn is a serious problem that is seldom discussed, especially given how much of a detrimental impact it has on even the best companies. 

To help illuminate this problem and how to fix it at…

Published on 6 months ago

The Commercial Efficiency Crisis in B2B SaaS Sales with Nick Toman - Ep. 44

Season 2 Episode 44

There are more people than ever involved in deals on both the vendor side and customer side, and it’s having a massively negative impact on B2B growth.

Nick Toman is the Chief Product and Transformati…

Published on 6 months, 2 weeks ago

Identifying & Developing a Champion Buyer with Krysten Conner - Ep. 43

Season 2 Episode 43

There’s a lot of confusion about how to find the champion of your product within a buying group.

To help sort things out for B2B sellers, we invited Krysten Conner on the show! Krysten is an extraordi…

Published on 6 months, 3 weeks ago

Positioning is a Key Pillar of SaaS Growth with Bob Wright - Ep. 42

Season 2 Episode 42

Without a real point of view, your company, your product, and all of your amazing features will drift into irrelevance amidst the soothing currents of the sea of sameness we see in the state of SaaS.…

Published on 6 months, 3 weeks ago

Selling like a Real Human Being with Scott Barker - Ep. 41

Season 2 Episode 41

Selling B2B has always been hard. The crazy buying frenzy of the ZIRP era was the exception, not the rule, so if you’re expecting the current buying climate to change any time soon, you need to readj…

Published on 7 months ago

Reframing B2B Sales to Drive Buyer Confidence with Brent Adamson - Ep. 40

Season 2 Episode 40

When your buyer isn’t confident in the decision they’re making, they will choose not to decide. Meaning, that you’re not going to close that deal, which is a serious problem in B2B.

To help solve that…

Published on 7 months, 1 week ago

Leading in Your Own Voice with Dia Bondi - Ep. 39

Season 2 Episode 39

When you can tell your story in a compelling, confident way, you can change the lens through which everyone views you, your accomplishments, and your potential.

Dia Bondi, a TEDx speaker, author of As…

Published on 7 months, 2 weeks ago

Unlocking the Cheat Code for Go To Market with Justin Gray - Ep. 38

Season 2 Episode 38

Justin Gray, author of the brand new The Go-to-Market Cheat Code and Co-Founder of In Revenue Capital joins Hosts Matt Amundson and Craig Rosenberg to share how to build more effective and efficient …

Published on 7 months, 3 weeks ago