Podcast Episodes

Explosive Growth of AI Startup Cursor 🔥 - The Direct Deposit - Ep 2

Season 2

In the second episode of 'The Direct Deposit,' Matt Amundson and Craig Rosenberg dive into the astonishing growth of Cursor, a startup providing an AI code editor for software developers, that has se…

Published on 4 months ago

Actually Actionable Advice For Implementing AI with Jake Dunlap - Ep 59

Season 2 Episode 59

Everyone's talking about how amazing AI can be, but there’s a real dearth of actionable advice on how to actually put generative AI to work for your sales, marketing, customer service, or other go-to…

Published on 4 months, 1 week ago

What Made RevFest 2025 Such a Great B2B Event? - The Direct Deposit by The Transaction - Ep 1

Season 2

1. We are testing a new The Transaction product - The Direct Deposit. The idea is to take something that happened that week and one host asks the other host 5 questions. The result is a 5 minute quic…

Published on 4 months, 1 week ago

Founder-Led GTM, Growth Bets, & Why Stories Win With Scott Albro - Ep 058

Season 2 Episode 58

Scott Albro is back in The Transaction hot seat—and he’s not here to play nice. Scott brings a flame-thrower to traditional playbooks, urging GTM leaders to experiment wildly, think like founders, an…

Published on 4 months, 3 weeks ago

Overcoming Your 'Go-To-Market Midlife Crisis' with Craig & Matt - Ep 57

Season 2 Episode 57

That’s right, no guest on this one, but not to worry, it’s just as insight-filled, yet off the rails, as all of our other episodes that you’ve come to know and love. Co-Hosts Matt Amundson and Craig …

Published on 5 months ago

Crafting an Exceptional Event Marketing Strategy with Amy Holtzman, CMO of CHEQ - Ep 56

Season 2 Episode 56

B2B marketers keep making the same mistakes when it comes to events, only to end up asking why they didn’t see any ROI. Thankfully, we knew just the right person to help you improve your field market…

Published on 5 months, 3 weeks ago

Inverting your Go-To-Market Strategy Thinking with Jordan Crawford - Ep 55

Season 2 Episode 55

AI use cases & tactics are moving at a million miles per hour which can make it hard to adopt some of these amazing innovations into your go-to-market strategy. Thankfully, we knew just the guy to ha…

Published on 6 months ago

How to Implement AI in Your Go-To-Market with Matt Heinz - Ep 54

Season 2 Episode 54

Matt Heinz, the President of Heinz Marketing, is a top 50 Sales & Marketing Influencer and a prolific thought leader in the B2B marketing space. Matt digs into why B2B marketers should invest more in…

Published on 6 months, 1 week ago

Setting up Successful B2B SaaS Sales Development Orgs with Lars Nilsson - Ep 53

Season 2 Episode 53

Not a long time ago in a Silicon Valley not too far away, the sales infrastructure of almost every startup was an immature, undisciplined mess… Until a certain former printer salesman turned up in to…

Published on 6 months, 2 weeks ago

Building a Customer-Centric Go-To-Market Strategy with Lauren Goldstein - Ep 52

Season 2 Episode 52

Most B2B brands (yes, probably yours) think that they’re ‘customer-centric’, and yet none of them ever stop droning on and on about their product and its ‘revolutionary’ features.

Lauren Goldstein is …

Published on 6 months, 3 weeks ago