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Building a Movement Through B2B Marketing with Kacie Jenkins, Head of Marketing for Claude Code at Anthropic - Ep 76
Season 2 Episode 76
Kacie Jenkins is the Head of Marketing for Claude Code at Anthropic. Prior to joining Anthropic, Kacie led marketing at Sendoso as SVP of Marketing, …
6 months ago
How Courageous Marketing Leadership Builds Bold Brands with Udi Ledergor, Chief Evangelist at Gong - Ep 75
Season 2 Episode 75
Udi Ledergor is the Chief Evangelist at Gong and is firmly amongst the upper echelon of the, as yet to be founded, B2B marketing leader hall of fame,…
6 months, 2 weeks ago
Positioning Needs to Underpin Every Part of Your Brand Strategy with Stacey Epstein, CEO of Structured - Ep 74
Season 2 Episode 74
We’ve got the perfect guest to help you understand how your brand can stand out and provide a uniquely incredible experience for customers in the AI …
7 months ago
The AI-Enabled Future of Sales with James Kaikis, Founder of GTMshift - Ep 73
Season 2 Episode 73
The landscape of go-to-market in the B2B SaaS world is shifting rapidly, but thankfully we’ve got just the person to help you get ahead and innovate.…
7 months, 3 weeks ago
How the Most Successful B2B Marketing Teams are Winning with Omar Akhtar, Founder of Benchmarker - Ep 72
Season 2 Episode 72
Surprise: Doing ‘more with less’, doesn’t actually work in B2B marketing, and today’s guest has the data to show it.
Omar Akhtar is the Founder and Pr…
8 months, 1 week ago
“The Who is Everything” with Kathy Macchi, Co-Founder of Inverta - Ep 71
Season 2 Episode 71
For our first episode of the new year, we’re thrilled to welcome special guest Kathy Macchi, the Executive Vice President, Innovation & Co-Founder a…
8 months, 3 weeks ago
Escaping B2B SaaS Dashboard Hell with Ray Rike & Dave Kellogg - Ep 70
Season 2 Episode 70
If you feel like your pipeline is broken, your CAC is bloated, and your dashboards are lying to you… you’re FAR from the only one.
Joining the show a…
9 months, 3 weeks ago
Account Management is Your Startup’s Growth Department with Alex Raymond, Founder of AMplify - Ep 69
Season 2 Episode 69
With so much attention within the go-to-market world paid to marketing and sales, account management, which is arguably just as important, rarely get…
10 months, 2 weeks ago
Agentic AI VS ABM & AI Pricing Explained with Gabe Larsen, Chief Revenue Officer of Signals - Ep 68
Season 2 Episode 68
The immense hype around AI agents is positively palpable, but is there value in adopting an army of AI minions today or is the promise of agentic AI …
11 months ago
Re-Examining Account-Based Marketing in the AI-Powered Era with Davis Potter, CEO of ForgeX - Ep 67
Season 2 Episode 67
The vast majority of companies that think they are running ABM (Account-Based Marketing) are not actually running ABM. Not only that, they wouldn’t r…
11 months, 2 weeks ago