Podcast Episodes

Overcoming Your 'Go-To-Market Midlife Crisis' with Craig & Matt - Ep 57

Season 2 Episode 57

That’s right, no guest on this one, but not to worry, it’s just as insight-filled, yet off the rails, as all of our other episodes that you’ve come to know and love. Co-Hosts Matt Amundson and Craig …

Published on 2 months, 4 weeks ago

Crafting an Exceptional Event Marketing Strategy with Amy Holtzman, CMO of CHEQ - Ep 56

Season 2 Episode 56

B2B marketers keep making the same mistakes when it comes to events, only to end up asking why they didn’t see any ROI. Thankfully, we knew just the right person to help you improve your field market…

Published on 3 months, 2 weeks ago

Inverting your Go-To-Market Strategy Thinking with Jordan Crawford - Ep 55

Season 2 Episode 55

AI use cases & tactics are moving at a million miles per hour which can make it hard to adopt some of these amazing innovations into your go-to-market strategy. Thankfully, we knew just the guy to ha…

Published on 3 months, 3 weeks ago

How to Implement AI in Your Go-To-Market with Matt Heinz - Ep 54

Season 2 Episode 54

Matt Heinz, the President of Heinz Marketing, is a top 50 Sales & Marketing Influencer and a prolific thought leader in the B2B marketing space. Matt digs into why B2B marketers should invest more in…

Published on 4 months ago

Setting up Successful B2B SaaS Sales Development Orgs with Lars Nilsson - Ep 53

Season 2 Episode 53

Not a long time ago in a Silicon Valley not too far away, the sales infrastructure of almost every startup was an immature, undisciplined mess… Until a certain former printer salesman turned up in to…

Published on 4 months, 1 week ago

Building a Customer-Centric Go-To-Market Strategy with Lauren Goldstein - Ep 52

Season 2 Episode 52

Most B2B brands (yes, probably yours) think that they’re ‘customer-centric’, and yet none of them ever stop droning on and on about their product and its ‘revolutionary’ features.

Lauren Goldstein is …

Published on 4 months, 2 weeks ago

Insight-Driven Outreach Beats Personalization with Ana Leyva, Go-To-Market Advisor at Pear VC - Ep 51

Season 2 Episode 51

Ana Leyva advises early-stage startups at Pear VC on their go-to-market strategy to help them build stunning sales motions that set them up to scale. Ana provides pre-seed and seed startups with her …

Published on 4 months, 3 weeks ago

Selling to the Enterprise From the Start with Sheila Stafford, Founder of TeamSense - Ep 50

Season 2 Episode 50

Sheila Stafford is the Founder and CEO of TeamSense and joins Co-Hosts Matt Amundson and Craig Rosenberg to dig into how to land enterprise clients as a startup, how to build out a B2B sales team fro…

Published on 4 months, 3 weeks ago

Double Down on What’s Working & Stay Focused with Eric Spett - Ep 49

Season 2 Episode 49

Is your main go-to-market channel driving sustainable growth? Good, double down on it, don’t start splitting up your resources into a bunch of other directions.

Eric Spett is the Founder and CEO of Sc…

Published on 5 months, 1 week ago

Social Selling Secrets to Supercharge Your Sales with Sam McKenna - Ep. 48

Season 2 Episode 48

It’s painfully pitiful what passes as personalized prospecting presently. However, we’ve got just the guest to help sales reps get back on the right track.

Sam McKenna is the Founder of SamSales Consu…

Published on 5 months, 2 weeks ago