Podcast Episodes

State of Search 2025: The 4 Most Eye-Opening SEO & Content Trends

Season 1 Episode 706

E706: The State of Search 2025 report from Datos and SparkToro just came out. I walk through four of the most eye-opening graphs, sharing what they r…

1 year, 1 month ago

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How to Choose the Right Domain Name for SEO (And Avoid Big Mistakes)

Season 1 Episode 705

E705: I explain how to choose the right domain name for SEO and what mistakes to avoid.

Topics covered:
- Which domains can harm your SEO
- How to se…

1 year, 1 month ago

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The Great SEO Decoupling: Why Clicks Are Dropping (And How to Adapt)

Season 1 Episode 704

E704: Clicks are going down while impressions rise. Google's AI Overviews are changing how users interact with search results.

I explain what's happe…

1 year, 1 month ago

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Crushing SEO as a Small Business with AI & Content Marketing - David Kelly

Season 1 Episode 703

E703: How Hawaiian South Shore, a 30-year-old local surf shop in Honolulu, has built an SEO strategy that helps them rank at the top of Google for hu…

1 year, 1 month ago

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How to Bury a $55M Lawsuit with SEO

Season 1 Episode 702

E702: In this episode, I share how SEO can be used to make negative news harder to find. Using parasite SEO and strategic social media publishing, in…

1 year, 1 month ago

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AI Content Penalties Are Here - What Google Really Wants

Season 1 Episode 701

E701: Google is penalizing sites for mass AI-generated content. In this follow-up to episode 699, I answer listener questions about Google's scaled c…

1 year, 1 month ago

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The Google Business Profile SEO Hack No One's Using

Season 1 Episode 700

E700: I share a simple SEO strategy that helps service businesses drive more qualified traffic and improve rankings with minimal effort.

It centers a…

1 year, 2 months ago

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Google's AI Crackdown: What It Means & How to Stay Safe

Season 1 Episode 699

E699: There are fresh reports that Google has started issuing more manual penalties for websites using large amounts of AI-generated content.

To help…

1 year, 2 months ago

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How to Do SEO for Healthcare: Local Rankings, Patient Trust, Doctors, and HIPAA

Season 1 Episode 698

E698: What actually works when doing SEO for healthcare businesses. Whether you're helping a small clinic or a local service provider, this episode c…

1 year, 2 months ago

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The SEO Hack to Boost Your Best Blog Posts

Season 1 Episode 697

E697: I break down a simple SEO tactic to give your top blog posts and articles more visibility and priority within Google's search algorithm.

If you…

1 year, 2 months ago

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