Podcast Episodes
Back to SearchGoogle Kills 100-Result Pages: SEO Tools in Chaos
Season 1 Episode 809
E809: Google just killed the &num=100 parameter - no more 100-result SERPs.
Search results are now capped at 10 per page, and the fallout is shaking…
1 year, 1 month ago
Cloud Links Explained: What They Are, How They Work, and If You Should Use Them
Season 1 Episode 808
E808: Cloud links are popping up everywhere in SEO circles - but are they a smart way to build authority, or just another risky black hat tactic?
Jes…
1 year, 1 month ago
Link Building in 2025: First 10 Links, Linkable Assets & HCU Wins (w/ Cyrus Shepard)
Season 1 Episode 807
E807: The link game has changed. Cyrus Shepard breaks down how to get your first 10 backlinks fast, build linkable assets that earn links on autopilo…
1 year, 1 month ago
Schema Is Useless for LLMs: The SEO Lie That's Finally Exposed
Season 1 Episode 806
E806: Since the release of ChatGPT, SEO influencers and agencies have been pushing the idea that schema is essential for LLMs - and as it turns out, …
1 year, 1 month ago
SEO Isn't Dead - It's Just Your Rankings Collapsed
Season 1 Episode 805
E805: A co-founder of a billion-dollar content marketing company and CRM went on a huge business podcast and blamed AI for their traffic collapse. Bu…
1 year, 1 month ago
Local SEO in 2025: What Actually Works (w/ Joy Hawkins)
Season 1 Episode 804
E804: Local SEO is changing fast in 2025 - AI Overviews, reviews, hours, link building, service area pages… what actually works right now?
Joy Hawkin…
1 year, 1 month ago
Google's War on Scaled AI Content: The Rise and Fall of AInvest
Season 1 Episode 803
E803: Google is pursuing AI-generated content hard in its recent Spam Update.
I share the dramatic collapse of AInvest, the AI-generated financial ne…
1 year, 1 month ago
Entity SEO, Parasite Hacks & Google Patches - with Jesper Nissen
Season 1 Episode 802
E802: Jesper Nissen joins the show to break down Entity SEO - what it is, why it works, and how to use entities across on-page "ranking zones" to mov…
1 year, 1 month ago
Massive Parasite SEO Attack on .Gov & .Edu Sites (Duke, Michigan, California)
Season 1 Episode 801
E801: A massive Parasite SEO attack targeting .gov and .edu sites - including Duke University, Michigan.gov, and CA.gov - is going crazy.
Viral resea…
1 year, 1 month ago
AI Sites Get Smacked: Google's August Spam Update, AInvest's Crash & How to Actually Win SEO
Season 1 Episode 800
E800: Gagan Ghotra joins the show.
We break down Google's 2025 August Spam Update, the meteoric rise and sudden drop of AInvest, and a practical play…
1 year, 1 month ago