Podcast Episodes
Back to SearchThe Dark Side of SEO: How Marketers Get Competitors Banned (and How to Protect Yourself)
Season 1 Episode 829
E829: The supreme art of the marketing war is to subdue your competition without fighting.
I share the dark combative side of SEO - the shady tactics…
1 year ago
How Direct Mail Became a Secret Weapon in the Digital Age (And How To Do a Campaign)
Season 1 Episode 828
E828: Direct mail has quietly made a comeback. In a world crowded with emails and digital ads, physical mail is getting attention again - and deliver…
1 year ago
Ranking Social Media Platforms by How Well They Rank on Google (Parasite SEO Explained)
Season 1 Episode 827
E827: I rank the top social media platforms by how well they show up on Google - and break down what people call parasite SEO.
You'll learn which pla…
1 year ago
How to Do AI-Generated SEO Blog Content (the Right Way)
Season 1 Episode 826
E826: AI-written blog content is everywhere - but how do you actually do it the right way for SEO?
I break down the 3 levels of AI-generated SEO blog…
1 year ago
Why Big Blogs Are Collapsing (And How to Fix Them) - Lars Lofgren
Season 1 Episode 825
E825: Big blogs that once dominated SEO are now collapsing - and it's not just because of AI.
The SEO legend, Lars Lofgren joins the show. Lars was o…
1 year ago
Google's AI Is Rewriting Meta Descriptions (And Killing Top-of-Funnel SEO)
Season 1 Episode 824
E824: Google looks to be dropping a big change: AI-generated meta descriptions made to perfectly satisfy search intent.
That means fewer clicks for s…
1 year ago
SEO Is an Enigma? Breaking Down Backlink Myths & Real Strategies
Season 1 Episode 823
E823: Backlinks, domain authority, page speed… SEO can feel like an enigma.
I break down one of the most popular posts from the SEO subreddit and sh…
1 year ago
Is Reddit Dead for SEO & ChatGPT? The Truth About AI Citations
Season 1 Episode 822
E822: Reddit's influence on SEO and ChatGPT results has taken a surprising hit - but is it really over?
I break down the sudden drop in Reddit citati…
1 year ago
Slop as a Service: The Guaranteed SEO Collapse?
Season 1 Episode 821
E821: AI-generated SEO "slop" content has fueled explosive growth for startups - but Google's latest spam update shows just how fast it can collapse.…
1 year ago
Why HubSpot Lost 20M Clicks (and How They Plan to Recover)
Season 1 Episode 820
E820: HubSpot's organic traffic collapsed from 24M monthly clicks down to just 3.6M - their lowest since 2018.
At Inbound 2025, they shared how they …
1 year ago