Podcast Episodes
Back to SearchAre You Misusing 404 Pages? Google Says STOP
Season 1 Episode 755
E755: How to handle 404 pages for SEO… why the way you're doing it now could be hurting your organic traffic.
I explain a common mistake SEOs and sit…
1 year ago
Choosing the Best CMS for SEO: Avoid These Headaches Before You Build
Season 1 Episode 754
E754: Choosing the right CMS can make or break your SEO. I share my go-to tests for evaluating content management systems before you commit, plus my …
1 year ago
The #1 SEO Tactics That Actually Work in 2025
Season 1 Episode 753
E753: I break down the best SEO strategies that are driving results in 2025.
From mastering search intent to programmatic internal linking, refreshin…
1 year ago
AI SEO vs. Traditional SEO: What Really Works (and What's Just Hype)
Season 1 Episode 752
E752: Everyone's talking about "AI SEO." But is it actually different from traditional SEO - or just marketing hype?
We dig into brand-new experiment…
1 year ago
The Surprising SEO Tests That Grew Traffic (Even After Google's Updates)
Season 1 Episode 751
E751: João Filipe Pereira, my guest, has led SEO at Eventbrite and TripAdvisor.
We go deep into surprising SEO experiments that challenge conventiona…
1 year ago
Doorway Pages vs. Programmatic SEO: How to Avoid a Google Penalty
Season 1 Episode 750
E750: Are your SEO pages putting your site at risk?
I break down the critical difference between doorway pages (a.k.a. gateway pages) and programmati…
1 year ago
What the New York Post Gets Right About SEO (And What It Doesn't)
Season 1 Episode 749
E749: What is the New York Post doing right with SEO - and where are they falling short?
I break down the SEO fundamentals behind one of the internet…
1 year ago
Google's June Update Isn't Over?! Volatility, Traffic Loss, and SEO Survival Tips
Season 1 Episode 748
E748: Google's June 2025 Core Algorithm Update was supposed to end on July 17 - but many SEOs and site owners are still seeing wild ranking swings, t…
1 year ago
SEO for Authors: How to Sell Your Book with Search Engine Optimization
Season 1 Episode 747
E747: This is your step-by-step guide to SEO for authors.
Most authors ignore search engine optimization - or assume it won't work for their topic or…
1 year ago
FAQ Hacks, Gateway Pages & .EDU Backlinks: SEO Experiments That Worked
Season 1 Episode 476
E746: I share some surprising SEO experiments - from FAQ schema to the strategic use of gateway pages and even the infamous .EDU backlink trick. Some…
1 year ago