Podcast Episodes
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Google's Helpful Content Update DESTROYED the Internet (What Actually Happened)
Season 1 Episode 989
E989: We break down Google's Helpful Content Update (HCU) - one of the most disruptive changes to search ever - and what it actually did to the inter…
6 months, 3 weeks ago
Why Brand SEO Beats Traditional SEO in the Age of AI - Jason Barnard Explains
Season 1 Episode 988
988: Jason Barnard, founder of Kalicube and one of the early voices behind Brand SERPs and entity SEO, joins the show!
Jason has been working in sear…
6 months, 4 weeks ago
The Future of SEO: Lily Ray on Google Updates, AI Search & GEO Spam
Season 1 Episode 987
E987: Lily Ray joins the show to discuss how search is evolving in the age of AI.
We cover the latest Google Core Updates, the rise of generative eng…
6 months, 4 weeks ago
Google Recommends Outbound Links (Most SEOs Ignore This)
Season 1 Episode 986
E896: Google has been recommending outbound links for years, yet many SEOs still avoid them.
We go through Google's own documentation about linking o…
7 months ago
Exact Match Domains Still Work (Most SEOs Are Wrong)
Season 1 Episode 985
E985: A lot of people say exact match domains stopped working years ago. In this episode, we take a closer look at whether that's actually true.
SEO …
7 months ago
The Internet Is Breaking Again (AI Poisoning & Digg's Collapse)
Season 1 Episode 984
E984: Two stories that highlight a broader problem on the modern internet: systems that are easily manipulated once incentives are introduced.
First,…
7 months ago
Amazon SEO Playbook: How Products Actually Rank in 2026
Season 1 Episode 983
E983: Amazon is one of the largest search engines in the world, but most sellers misunderstand how products actually rank. In this episode, Edward si…
7 months ago
How Orb Ranked #1 on Google Without Backlinks (Topical Authority Strategy)
Season 1 Episode 982
E982: I talk with Bas de Goei (Head of Marketing at Orb) about the SEO strategy that helped Orb rank #1 on Google for competitive keywords like "usag…
7 months ago
How Cody Schneider Uses AI Agents to Automate SEO, Ads & Growth
Season 1 Episode 981
E981: Growth strategist Cody Schneider joins the show to discuss how AI agents are changing the way marketing, SEO, and product growth work.
Cody exp…
7 months ago
Unicorn Clicks, NavBoost & Google's Real Ranking Signals
Season 1 Episode 980
E980: There were some technical issues during the recording, but the information Alejandro shared was so FIRE, I couldn't deny it from the world.
Hop…
7 months ago