Podcast Episodes
Back to SearchGoogle Is Easier to Game Than Ever - And Black-Hat SEOs Are Winning
Season 1 Episode 924
E924: I sit down with Lars Lofgren and Jacky Chou to talk about what's really happening inside search right now - not the PR version, not the Google …
6 months, 2 weeks ago
How to Influence ChatGPT & LLMs in 2026 - The SEO Playbook Nobody Is Talking About
Season 1 Episode 923
E923: Metehan Yeşilyurt, one of the most respected AI visibility and SEO researchers in the world, joins the show! Metehan has spent the past year re…
6 months, 3 weeks ago
He Tested How Easy It Is to Trick AI - The Results Are Terrifying
Season 1 Episode 922
E922: SEO researcher, Mateusz Makosiewicz, created a completely fake luxury brand, published a few fabricated stories about it on Reddit and Medium, …
6 months, 3 weeks ago
How Teal Gets 1 Million Google Clicks a Month with AI-Powered SEO
Season 1 Episode 921
E921: Edward sits down with David Fano, Head of Growth at Teal and former WeWork executive, to break down how Teal built one of the largest SEO engin…
6 months, 3 weeks ago
Google vs. Grokipedia: The AI Encyclopedia That Exploded From 19 Clicks to 3.2 Million Clicks
Season 1 Episode 920
E920: I break down one of the most unusual and important SEO stories of the decade: how Grokipedia, an AI-generated encyclopedia connected to Elon Mu…
6 months, 3 weeks ago
The Dark Reality of Link Building in iGaming, Crypto & Restricted Niches
Season 1 Episode 919
919: Charles Floate joins the show to reveal what link building looks like inside restricted and gray market verticals like iGaming, crypto, and pred…
6 months, 3 weeks ago
XML Sitemaps Don't Fix SEO (Authority Does)
Season 1 Episode 918
E918: David Quaid returns to the show to break down one of the most misunderstood topics in SEO: XML sitemaps.
Every day, people are told that if the…
6 months, 3 weeks ago
Systemizing SEO: How Top Operators Scale Rankings in the AI Era (w/ Nathan Gotch)
Season 1 Episode 917
E917: I'm joined by Nathan Gotch to break down how modern SEO actually works in the AI era - and why systemizing your process matters more than ever.…
6 months, 3 weeks ago
Why Google Erased Cointelegraph Overnight
Season 1 Episode 916
E916: I break down one of the most extreme search visibility collapses I've ever seen.
Cointelegraph - one of the largest and most established crypto…
6 months, 3 weeks ago
EEAT Explained: What Google Actually Uses to Judge Trust & Quality
Season 1 Episode 915
E915: We break down EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) and how Google evaluates website quality - straight from Goo…
6 months, 4 weeks ago