Podcast Episodes
Back to SearchFAQ Schema Is Dead? The SEO Test That Shows It Doesn't Matter
Season 1 Episode 1018
E1018: An SEO test removed FAQ schema from product listing pages - here's what happened next.
For years, FAQ schema has been treated as a best practi…
5 months, 3 weeks ago
Google Discover's New Rules, March Core Update Fallout & AI Content Penalty Risks
Season 1 Episode 1017
1017: Breaking down the latest changes in Google Search and what they mean for publishers, SEO teams, and content-driven businesses.
We cover the fir…
5 months, 4 weeks ago
Deindexed Overnight: The SEO Nightmare That Wasn't What It Seemed
Season 1 Episode 1016
E1016: A real-world SEO case study where a website was completely removed from Google's index overnight.
No rankings. No pages. Gone.
At first glance…
5 months, 4 weeks ago
Why Niching Down Makes SEO 10x Easier (And More Profitable)
Season 1 Episode 1015
E1015: Why niching down is one of the most effective ways to make SEO easier and more profitable.
Most people approach SEO by trying to target everyt…
6 months ago
The #1 SEO Productivity Mistake That's Killing Your Results
Season 1 Episode 1014
E1014: The single biggest productivity mistake that quietly destroys SEO results: not taking structured breaks.
This is not about working less. It's …
6 months ago
How IBM Took Over "AI" Keywords on Google (And What You Can Steal)
Season 1 Episode 1012
E1012: How IBM managed to rank at the top of Google for some of the most competitive keywords in the world, including "AI," "AI agent," and "what is …
6 months ago
The First Rule of Internal Linking (That Most SEOs Ignore)
Season 1 Episode 1013
E1013: Breaking down a simple but widely misunderstood idea in SEO: internal links are not "set and forget."
Most people treat internal linking as so…
6 months ago
AI Is Flooding SEO… And That's Why It's About to Get Easier
Season 1 Episode 1011
E1011: Why the rise of AI-built ("vibe coded") websites is going to make SEO easier, despite the slight increase in websites properly targeting keywo…
6 months ago
LLM SEO, Unlinked Mentions & Chiang Mai's Wildest Ranking Tactics
Season 1 Episode 1010
E1010: Jabez Reuben joins the show to talk about what is working in SEO, especially as search changes with LLMs, AI overviews, and shifting Google re…
6 months ago
How $18K in SEO Turned Into $1.7M for a Garage Door Company - Sarvesh Shrivastava
Season 1 Episode 1009
E1009: Sarvesh Shrivastava joins the show once again to break down how a garage door company went from struggling for leads to generating $1.7M in re…
6 months ago