Podcast Episodes
Back to SearchWhy Google Killed Num=100: The Secret War Against OpenAI (feat. Moz's Jonathan Berthold)
Season 1 Episode 934
E934: Google's quiet removal of the num=100 parameter sent shockwaves through the SEO tooling ecosystem. Many called it an apocalypse. Others barely …
6 months, 1 week ago
The URL Structure That Makes or Breaks Your SEO
Season 1 Episode 933
E933: How URL structure directly impacts SEO performance, topical authority, and whether Google views your site as legitimate or spammy.
I walk throu…
6 months, 1 week ago
The Wildest Marketing Alpha Right Now: Digg, ChatGPT Ads & Early-Mover Wins
Season 1 Episode 932
E932: I break down the most interesting marketing opportunities I'm seeing right now and why they matter if you care about getting in early.
We start…
6 months, 1 week ago
How Small Law Firms Beat Big Brands in Google (Legal SEO Masterclass)
Season 1 Episode 931
E931: Small and mid-sized law firms regularly can outrank national legal brands in Google, even with smaller teams and far lower marketing budgets.
T…
6 months, 1 week ago
How to Expand Local SEO Into New Cities (Without Getting Penalized by Google)
Season 1 Episode 930
E930: Expanding local SEO into new cities is harder than most businesses expect, and doing it the wrong way can get you suspended or quietly ignored …
6 months, 2 weeks ago
3 Link Building Techniques That Still Work (Local, SaaS & Any Industry)
Season 1 Episode 929
E929: David Quaid joins the show to break down three link building techniques that still work today across local businesses, SaaS companies, and any …
6 months, 2 weeks ago
Digg Just Relaunched - And It's the Wildest Parasite SEO Opportunity of the Decade
Season 1 Episode 928
E928: Digg is back, and almost nobody is paying attention.
I break down why Digg's relaunch quietly created one of the most powerful parasite SEO opp…
6 months, 2 weeks ago
Why Every SEO Strategy Needs a Press Kit (Most People Miss This)
Season 1 Episode 927
E927: Why a press kit is one of the most overlooked parts of long-term SEO and brand marketing - and how it directly impacts rankings, links, convers…
6 months, 2 weeks ago
Schema Is Useless for SEO (and Probably for AI Too)
Season 1 Episode 926
E926: Jake Hundley and David Quaid join the show to break down one of the most misunderstood topics in SEO: schema markup.
For years, marketers, agen…
6 months, 2 weeks ago
Topical Authority Isn't Blog Posts - It's This
Season 1 Episode 925
E925: Most people think topical authority comes from publishing endless blog posts.
That idea is wrong - and it's why so many SEO strategies fail.
I …
6 months, 2 weeks ago