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8: Are You a Manager or a Leader? 5 Areas to Examine w/ Sangram Vajre
Episode 8
Are you a manager or a leader? These five assessments will tell you.
7 years, 1 month ago
12: Why Same is Lame, and How to Create Word of Mouth w/ Jay Baer
Episode 12
In this one I interview Jay Baer, NYT Best Selling author, blogger, and founder of Convince and Convert, about his 25 years in digital marketing, how…
7 years, 1 month ago
14: How to Hire Great Talent to Build your SDR Team w/ Lucas Ulloque
Episode 14
Hiring & Investing in great talent is crucial to building a successful SDR. Listen in to hear Lucas Ulloque, Director of Sales Development at Terminu…
7 years, 1 month ago
15: Direct Mail Is Alive and Kicking With Account-Based Marketing w/ Sudhir Kumar
Episode 15
How could something as low-tech as direct mail possibly be effective in the digital age?
Sudhir Kumar, Marketing Director at BPI ROK, wrote a great a…
7 years, 1 month ago
17: Blockchain Marketing: From Customer to Investor w/ Travis Wright
Episode 17
In this episode Travis Wright, author of the book Digital Sense, talks about blockchain and the applications to us as marketers.
7 years, 1 month ago
20: Customer Experience is Everyone's Responsibility w/ Sue Duris
Episode 20
Sue Duris, Director of Marketing and Customer Experience at M4 Communications, wrote about three things C-suite Execs must do in order to NOT be lyin…
7 years, 1 month ago
24: How to Use ABM to Upsell and Expand Your Business Offerings w/ Chris Reene
Episode 24
ABM is not about doing using the same tactics over and over again. It’s about using creative means (cross-selling, upselling, and encouraging expansi…
7 years, 1 month ago
27: Think and Grow Rich Company Culture w/ Katie Burke
Episode 27
In order to cultivate exceptional company culture, you need to “Think and Grow Rich.” Sangram sits down with Katie Burke, Chief People Officer of Hub…
7 years, 1 month ago
31: How to Make Your Accounts Love the Fact That You're Targeting Them w/ Tyler Lessard
Episode 31
What if the most exciting part of your day was being marketed to? It’s not as crazy as it sounds. Tyler Lessard, CMO of Vidyard, spoke at a #FlipMy…
7 years, 1 month ago
34: The Future of Lead Scoring w/ Bryan Brown
Episode 34
There might not be a future for lead scoring.
In the past, lead scoring was a way to determine if someone was a good-fit account. But it plays such a…
7 years, 1 month ago