Episode Details
Back to Episodes
31: How to Make Your Accounts Love the Fact That You're Targeting Them w/ Tyler Lessard
Episode 31
Published 7 years, 1 month ago
Description
What if the most exciting part of your day was being marketed to?
It’s not as crazy as it sounds.
Tyler Lessard, CMO of Vidyard, spoke at a #FlipMyFunnel event about how to make your accounts love the fact that you’re targeting them. He tells the story of how Vidyard's first ABM efforts flopped—until they discovered a simple, amazing way to customize their targeting.