Podcast Episodes
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How Do I Start Implementing SaaS Metrics?
In episode #100, I thought it would be appropriate to address SaaS metrics at a high level. Where do I start with metrics?
- Right metrics for the ri…
2 years, 6 months ago
How to Really Determine What Should Be in COGS
In episode #99, I address a very common question in SaaS finance. What should be included in COGS? It’s so important to get this right. If you don’t,…
2 years, 6 months ago
Do You Include Sales Operations in S&M Expenses?
In episode #98, I address the major functions that we see in Sales. Should these be coded to Sales or somewhere else?
- Fully-burdened expenses
- Com…
2 years, 6 months ago
What Churn % Should I Use for LTV
In episode #97, I address churn and LTV. We think SaaS metrics are completely objective, but it is very easy to influence the result of a metrics cal…
2 years, 6 months ago
CAC Calculation and Multiple GTM Strategies
In episode #96, I address our core CAC calculation when we have different product lines and different go-to-market (GTM) strategies. We can’t blend …
2 years, 6 months ago
These are the 4 Source Data Inputs for SaaS Metrics
In episode #95, I address the major data source we need to calculate the complete SaaS metrics picture. It’s important to have clean and repeatable d…
2 years, 6 months ago
Have You Heard of the Dollar-based CAC Payback Period?
In episode #94, I address a variation of the traditional CAC Payback Period. This is a great supplement to your traditional SaaS metrics.
- What is C…
2 years, 6 months ago
What Metrics Should I Measure as I move from $2M ARR to $4M ARR
In episode #93, I address a student question from my live SaaS metrics foundation course. This is a great question and one that must be answered by a…
2 years, 6 months ago
What Should I Include in My Sales and Marketing Expenses?
In episode #92, I address a student question from my SaaS metrics foundation course. It actually caught me off guard, because I talk a lot about full…
2 years, 6 months ago
How Much Should I Spend in S&M as a Percentage of Revenue?
In episode #91, I address investments in the OpEx section of our SaaS P&L. We must monitor our spend in sales and marketing. We expect efficiency ove…
2 years, 6 months ago