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What Can We Learn from Olaplex's Battle Against Imitators?

Season 1 Episode 32

Ever wonder how a brand can elegantly dance around the issue of product knock-offs while reinforcing its market dominance? Sinead Morrissey from Proh…

2 years ago

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EP 28: Walmarting Across America Failure and other hot influencer marketing lessons with former Ogilvy CEO Marshall Manson

Season 1 Episode 31

Unlock the secrets of thriving in a volatile media world with Marshall Manson. This episode promises a goldmine of insights as we navigate audience e…

2 years, 1 month ago

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What Made Stanley’s Rebrand a Perfect Fit for Gen Z?

Season 1 Episode 30

Discover the secret behind Stanley's shift from your grandpa's thermos to the must-have accessory gracing the hands of Gen Z, as Victoria from Prohib…

2 years, 1 month ago

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EP 27: How Did a Data-Driven Algorithm Almost Derail a Marketing Project at Hillary’s?

Season 1 Episode 29

Join Vicki Murphy and me, Chris Norton, as we swap tales from the working life of marketing with Chris McKay, Head of Brand Engagement at Hillary's. …

2 years, 1 month ago

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What Made Dunkin’s Campaign with Ben Affleck a Cultural Phenomenon?

Season 1 Episode 28

In this episode of Campaign Crunch we dissect Dunkin's strategic pivot from donuts to coffee. Our spirited conversation will reveal how Ben Affleck's…

2 years, 1 month ago

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EP 26: The Perils of Auto-Reminders: What I Learned from Sending Hundreds of People the Wrong Date

Season 1 Episode 27

Ever wondered how to catch the eye of a marketer with your marketing? That's exactly what we try to unravel with Natalie Davidson from Prolific North…

2 years, 2 months ago

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How Did Norwich City FC and Samaritans Create a Viral Mental Health Campaign?

Season 1 Episode 26

This episode of Campaign Crunch takes a heartfelt turn with Emily Moult from our team at Prohibition, who guides us through the stirring Norwich City…

2 years, 2 months ago

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EP 25: The Santa Claus Crisis: Greg Matusky’s Most Unbelievable PR Fail

Season 1 Episode 25

Imagine uncovering the secret strategies that have revolutionised public relations in the AI era—tune in for a whirlwind tour through the trials and …

2 years, 2 months ago

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EP 24: How to perfect your pitch with Lord Sugar's PR Guru - Andrew Bloch

Season 1 Episode 24

Ever wondered what it takes to work through a truly successful partnership between a marketing agency and its clients? Join us as marketing guru Andr…

2 years, 2 months ago

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EP 23: How to Navigate SEO and Online Reputation Management with Gerry White

Season 1 Episode 23

Ever wondered how the digital marketing landscape continually evolves and what it takes to stay ahead? Prepare to gain invaluable insights as we sit …

2 years, 3 months ago

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