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100% Growth for 8 Years: IQBAR’s Will Nitze & Jess Greenwood
100% Growth for 8 Years: IQBAR’s Will Nitze & Jess Greenwood

Episode 18

“You are not trying if you’re not getting sued.” 

How did IQBAR go from a $90k Kickstarter to a nine-figure retail, DTC, and Amazon giant? 

Will Nitze …

3 months, 1 week ago

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Opening Retail Stores vs. Going Wholesale: What the Numbers Say
Opening Retail Stores vs. Going Wholesale: What the Numbers Say

Episode 172

Should you open your own stores, or let the big retailers do the heavy lifting? 

Curtis Matsko (CEO, Portland Leather Goods), Matt Bertulli (CEO, Pela…

3 months, 1 week ago

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Our 2026 Ecommerce Audit: Wins, Mistakes, Lessons & What’s Next
Our 2026 Ecommerce Audit: Wins, Mistakes, Lessons & What’s Next

Episode 171

“Whoever can spend the most money is going to win.”

Sean Frank (CEO, Ridge), Matt Bertulli (CEO, Pela Case & Lomi), Jason Panzer (President, HexClad)…

3 months, 2 weeks ago

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How a $1.5B Pet Brand Wins at Ecommerce Marketing: Whisker’s CEO
How a $1.5B Pet Brand Wins at Ecommerce Marketing: Whisker’s CEO

Episode 17

“We built our iPhone before we built our Apple.”

How do you scale a hardware brand from $7M to $1.5B without chasing cheap CPMs?  

Jacob Zuppke (CEO, …

3 months, 3 weeks ago

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How Ridge’s Annual Revenue Hit +$250M & Sean Became a Dad
How Ridge’s Annual Revenue Hit +$250M & Sean Became a Dad

Episode 170

What does Ridge’s annual revenue growth 2025–2026 look like when you launch three new categories at once? 

Sean Frank (CEO, Ridge) joins Matt Bertulli…

3 months, 3 weeks ago

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How to Pick a 3PL Without Getting Burned: Red Flags, Green Flags
How to Pick a 3PL Without Getting Burned: Red Flags, Green Flags

Episode 169

Is owning your own warehouse worth the headache? Or is it a siren song that will slow your growth? 

Matt Bertulli (CEO, Pela Case and Lomi), Mike Beck…

4 months ago

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From $10K Losses a Day to an L Catterton Deal: Zach Stuck’s Full Story
From $10K Losses a Day to an L Catterton Deal: Zach Stuck’s Full Story

Episode 16

“We’ve never had anyone do four deals in 60 days.”

How do you build two nine-figure brands with no outside investors and a Facebook ads background as…

4 months, 1 week ago

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How Incrementality Cuts Waste + What and Where to Test in Ecommerce
How Incrementality Cuts Waste + What and Where to Test in Ecommerce

Episode 168

Is your incrementality testing giving you accurate data or are you burning budget on a broken signal?

Austin Harrison (CEO, Northbeam) joins Sean Fra…

4 months, 1 week ago

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How Ecommerce CEOs Actually Pay Themselves (Real Answers)
How Ecommerce CEOs Actually Pay Themselves (Real Answers)

Episode 167

“The obtaining of money is a lot easier than stewarding that money well.”

Sean Frank (CEO, Ridge), Mike Beckham (CEO, Simple Modern), and Matt Bertul…

4 months, 2 weeks ago

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How Tim Doyle Built Eucalyptus to $450M in ARR & Sold It for $1.15B
How Tim Doyle Built Eucalyptus to $450M in ARR & Sold It for $1.15B

Tim Doyle, founder of Eucalyptus and incoming SVP International at Hims & Hers, joins hosts Matt Bertulli (CEO, Pela Case & Lomi) and Mike Beckham (C…

4 months, 3 weeks ago

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