Podcast Episodes
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How De Beers used anchoring to create perhaps the world’s most successful ad
Season 1 Episode 21
In this episode, we explore the success of De Beers' marketing campaign for diamond
engagement rings, highlighting the power of linguistic quirkiness…
2 years, 8 months ago
How Got Milk? harnessed loss aversion to win market share
Season 1 Episode 22
In this episode,we explore the success of the "Got Milk" campaign, which tapped into the power of loss aversion, humor, and the messenger effect by u…
2 years, 8 months ago
How Apple made its benefits more memorable by making them concrete
Season 1 Episode 23
In this episode, we discuss how Apple successfully utilizes behavioral science principles such as optimal newness, the power of concrete language, an…
2 years, 8 months ago
How UberEats makes picking simpler to scale up sales
Season 1 Episode 24
In this episode, we discuss the power of menu design in influencing consumer choices, highlighting the importance of avoiding choice paralysis, using…
2 years, 8 months ago
How Grey Goose uses price to signal superior quality
Season 1 Episode 14
The expectations we have about food and drink can greatly affect our perception of their taste, and setting those expectations can be achieved throug…
3 years ago
How Blue Apron adds a little friction to boost taste perceptions
Season 1 Episode 15
In this episode we discuss the secrets behind the paradox of friction. Removing friction is useful for behavior change, while adding friction is usef…
3 years ago
How political campaigns have applied behavioural science to sway their audience
Season 1 Episode 16
In this episode we explore how the lessons of behavioral science can be applied to other fields, including politics, specifically looking at historic…
3 years ago
How Facebook harnesses uncertain rewards to build a sticky user experience
Season 1 Episode 17
In this episode we discuss how Facebook and other brands use uncertain rewards to create an addictive and exciting user experience.The power of uncer…
3 years ago
How Dyson uses the illusion of effort to set expectations of excellence
Season 1 Episode 13
James Dyson has revolutionized the way everyday household appliances are made and sold with his innovative approach to entrepreneurship. His story is…
3 years ago
How KFC used scarcity in a creative way to drum up sales
Season 1 Episode 12
KFC's secret recipe for innovation is not just herbs and spices- it's behavioral science.Through continuous testing and learnings, KFC is able to sta…
3 years, 1 month ago