Podcast Episodes
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How Spotify harnesses the fresh start effect to encourage new listening habits
Season 1 Episode 11
Spotify disrupted the music industry with savvy tactics from behavioral science. Through principles like scarcity and the fresh start effect, the str…
3 years, 1 month ago
How Uber creates psychological distance to make prices feel smaller
Season 1 Episode 10
Consumers do not act completely rationally when it comes to prices, but businesses can make prices more appealing by using precise pricing, charm pri…
3 years, 1 month ago
Bonus Episode - The key lessons from Richard’s new book, The Illusion of Choice
Season 1 Episode 9
In this special episode we take a look at Richard's new book, the Illusion of Choice and gain exclusive content from our author himself. Hear about t…
3 years, 2 months ago
How Wellow uses the science of sound to signal comfort
Season 1 Episode 8
Understanding the power of sound symbolism and ease vs. motivation can help brands create strong associations in consumers' minds and boost their wil…
3 years, 3 months ago
How Pringles used rhyme to become America’s top chip
Season 1 Episode 7
From their iconic tube shape to the innovative stackable shape, Pringles chips
have been a snacking staple in homes across America for decades. But wh…
3 years, 4 months ago
How Amazon has ruthlessly removed friction to encourage customers to come back for more
Season 1 Episode 6
Amazon has revolutionized e-commerce, and this episode dives into the behavioral science behind their success. From one-click purchasing to Amazon …
3 years, 4 months ago
How Häagen-Dazs used foreign branding to create a premium image
Season 1 Episode 4
Haagen-Dazs sounds foreign so it must be good. This episode explores how Haagen-Dazs leverages foreign branding and price relativity, turning frozen …
3 years, 6 months ago
How L'Oréal emphasizes their cost to signal quality
Season 1 Episode 2
L'Oréal Paris' famed tagline, “Because You’re Worth It” has been used by the brand for over 50 years. This episode explores how L'Oréal has used beha…
3 years, 6 months ago
How Guinness uses a weakness to emphasize a strength
Season 1 Episode 1
As Guinness looked to expand globally outside of the UK, it had a product
differentiation that could have been seen as a real problem. This episode e…
3 years, 6 months ago
How Aboslut’s distinctiveness helped them grow market share in a crowded category
Season 1 Episode 5
The Von Restorff Effect tells us that brands who behave
like their peers are condemned to invisibility. This episode explores
how Absolut leveraged t…
3 years, 6 months ago