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How Costco uses the sunk cost effect to drive repeat purchase
Season 1 Episode 31
In this episode, we dive deep into motivations that drive the consumer when it comes to locking in their purchases. Be it the effect of loyalty progr…
2 years, 3 months ago
Interview: Tali Sharot, author of The Optimism Bias, on how to create positive consumer expectations
Season 1 Episode 30
In this episode, we sit down with Tali Sharot, a neuroscience professor at University College London and M.I.T., to talk about the practical applicat…
2 years, 3 months ago
Interview: Mark Earls, author of Herd, on how to use behavioral economics in business and beyond
Season 1 Episode 27
In this episode we chat with award-winning author Mark
Earls about concepts such as loss aversion, the false consensus
effect, and behavioral scien…
2 years, 3 months ago
The Super Bowl: why costly signalling makes messages more effective
Season 1 Episode 28
In this episode, we discuss the influence behind Super Bowl ads and how
concepts like costly signaling and cultural imprinting help consumers
align w…
2 years, 3 months ago
Valentine’s Day and why much market research is misleading
Season 1 Episode 29
In this episode, we explore the intricate world of Valentine's Day, online dating, and the
hidden truths behind survey data, revealing the discrepanc…
2 years, 3 months ago
Interview: Phill Agnew, host of the Nudge Podcast, on three ways to tap into consumer psychology
Season 1 Episode 26
In this episode we sit down with Phill Agnew, the Senior Product Marketing
Manager at Buffer and Host of the Nudge Podcast, to discuss the halo effec…
2 years, 3 months ago
New Year's Resolution: The power of a public commitment
Season 1 Episode 25
In this episode we discuss the behavioral science behind New Year's Resolutions, commitments, the motivation to change behavior, and succeeding beyon…
2 years, 5 months ago
How The Economist used the generation effect to make their ads memorable
Season 1 Episode 18
In this episode we explore the successful advertising campaigns of The Economist, which leveraged the generation effect and the decoy effect to engag…
2 years, 8 months ago
How Snickers use trigger moments to drive consumption
Season 1 Episode 19
In this episode, we discuss the power of triggers and cues in marketing, emphasizing the
importance of associating a specific time, place, or mood wit…
2 years, 8 months ago
How ‘Don’t Mess With Texas’ achieved success by recognizing ads are a weak force
Season 1 Episode 20
In this episode, we delve into the Don't Mess With Texas campaign and its remarkable
success in reducing litter on Texas highways by 72%, highlightin…
2 years, 8 months ago