Episode Details
Back to Episodes
How De Beers used anchoring to create perhaps the world’s most successful ad
Season 1
Episode 21
Published 2 years, 8 months ago
Description
In this episode, we explore the success of De Beers' marketing campaign for diamond
engagement rings, highlighting the power of linguistic quirkiness, the influence of
anchoring on consumer behavior, and the relevance of behavioral science in shaping
even significant purchasing decisions.