Podcast Episodes
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How Guinness (nitro)surged their innovation
In this episode of Kantar's Future Proof Podcast, Dr Nicki Morley sits down with Anna MacDonald from Guinness to unravel the success behind the brand…
1 year, 9 months ago
The secrets behind winning products with Product of the Year
In this podcast we celebrate our partnership with Product Of The Year, speaking to Mike Nolan, CEO and Founder. We’ve been working closely over the l…
1 year, 10 months ago
Connected Innovation: How to innovate differently
Tune in to the inside story of our Connected Innovation report as Dr. Nicki Morley delves into the world of innovation with a panel of Kantar experts…
1 year, 10 months ago
How viral humour boosted one of Nordics’ leading travel brands
Humour has been a business-boosting solution for Denmark’s Spies, with a series of ads addressing such varied topics as the country’s low birth rate …
1 year, 11 months ago
Brand Strategy Unpacked: Cracking the Cadbury Code
Effective and impactful strategy has been instrumental to Cadbury’s phenomenal commercial success - +22% value sales between 2017 and 2021. Lindsay G…
2 years ago
Content production in 2024 and beyond
As Kantar Media releases its annual Media Trends & Predictions 2024 report, forecasting the changes for broadcasters in 2024, Louise Ainsworth, CEO E…
2 years ago
Crispy is the key to creative effectiveness at KFC
KFC’s Origins was one of the big winners at the recent Kantar Creative Effectiveness Awards and in this episode of Future Proof KFC France CMO Pierre…
2 years ago
Behavioural science in practice: Unlocking the magic
Join Dr. Nicki Morley as she discusses with Dan Bennett, Lead of UK Behavioural Science Practice at Ogilvy, how to use behavioural science to unlock …
2 years, 1 month ago
Learning from TikTok’s growth story
How has TikTok become such an essential platform for brands? Jorge Ruiz, Global Head of Marketing Science at Tik Tok, explains to Kantar’s Jane Ostle…
2 years, 1 month ago
How better creative boosts business
Discover how creativity is a business superpower, as evidenced by the findings of Creativity is Business. This unique French research programme backe…
2 years, 2 months ago