Podcast Episodes
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Why do brands need to Predispose More People?
Jane Ostler talks to Kantar’s Adele Joliffe about the first Growth Accelerator in the Blueprint for Brand Growth. Brands need to Predispose More Peop…
1 year, 7 months ago
Why do brands need to Be Meaningfully Different to More People to drive growth?
In our first of four special Future Proof podcast episodes about the Blueprint for Brand Growth, which aims to help CMOs and marketers drive value, e…
1 year, 7 months ago
AI 2030: Provoking insights for smarter and more efficient outcomes
Ready to provoke your insights? Learn more about AI and the 2030 Insight Model! By provoking your insights, you allow Insights professionals enhance …
1 year, 7 months ago
Marginal to mainstream innovation: How looking to the 1% could unlock your future brand growth
Brands in today's world are often fighting for growth in the same places, there is a need for someone to be bold and do something different. The next…
1 year, 7 months ago
What challenges do CMOs face today? A conversation with Mark Read, CEO of WPP
In this episode of the Future Proof podcast, host Jane Ostler sits down with Mark Read, CEO of WPP, to delve into the current landscape of marketing …
1 year, 7 months ago
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Marcel Marcondes, Global Chief Marketing Officer, AB InBev
Season 1 Episode 4
As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of Kantar BrandZ, talks with Marcel Marcondes, Global Chief M…
1 year, 8 months ago
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Sumit Virmani, Chief Marketing Officer, Infosys
Season 1 Episode 3
As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of Kantar BrandZ, talks with Sumit Virmani, Chief Marketing O…
1 year, 8 months ago
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Kirti Singh, Chief Analytics, Insights and Media Officer, P&G
Season 1 Episode 2
As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of BrandZ, talks with Kirti Singh, Chief Analytics, Insights …
1 year, 8 months ago
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Jane Wakely, Chief Consumer and Marketing Officer, PepsiCo
Season 1 Episode 1
As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of Kantar BrandZ talks with Jane Wakely, Chief Consumer and M…
1 year, 8 months ago
How Reckitt uses attention to elevate their campaigns from playback to payback
In this podcast Duncan Southgate, Senior Director of Global Creative at Kantar, talks to Chris Lindsley, Global Insights and Analytics Director at Re…
1 year, 8 months ago