Podcast Episodes
Back to Search
38. Machines scoring Machines: Exploring AI-Generated creative in advertising
What happens when machines score the output of their fellow machines? Join our host, Jane Ostler, as she interviews Ecem Erdem, Global Manager for Cr…
2 years, 6 months ago
37. Reinventing Baileys for a new generation
Baileys has been on an innovation journey, using Limited Time Offers and special flavours to put the Diageo brand back on track.
In this episode of …
2 years, 7 months ago
36. How does using facial coding in ad testing help create better ads?
Episode 36
Using Facial coding with ad testing is how we measure emotional engagement people experience when watching ads.
In this episode of Future Proof, Jane…
2 years, 8 months ago
35. Is your imagination fuelling growth?
Today’s successful businesses need teams that are constantly coming up with ideas, good and bad, because great ideas fuel growth. In this episode of…
2 years, 9 months ago
34. How Cinépolis used humour to bring audiences back to the cinema after COVID-19
How do you use emotions effectively in advertising? In this episode, we dive into the power of humour in advertising with a special focus on the cine…
2 years, 9 months ago
33. How to innovate differently in a crowded market
Innovation is tough in any market but in the food and drink sectors the competition is harsh and there is a lot to be learnt for all innovators about…
2 years, 10 months ago
32. How venture hubs drive innovation and benefit business?
In the latest episode of Kantar’s Future Proof podcast, Dr. Nicki Morley, Head of Behavioural Science and Innovation Expertise at Kantar UK, sits dow…
2 years, 11 months ago
31. Future Proof: The power of innovation in driving brand growth.
Join Dr. Nicki Morley as she sits down with Shafik Saba, Global Lead for Front-End Innovation at Haleon, to discuss the power of innovation in drivin…
2 years, 11 months ago
30. How can CMOs prepare for success in 2023?
2023 will be challenging as marketers navigate tough economic conditions, but it also presents a world of new opportunities. In this episode of Futur…
2 years, 11 months ago
29. What does media look like in 2023?
What does 2023 hold for media adspend? Jane Ostler talks to GroupM’s new guru of market prediction, Kate Scott-Dawkins, to get her views on where the…
3 years ago