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19. Future Proof: Why does Mark Ritson urge brands to go beyond salience?
Staying profitable is more important in inflationary times. We discuss how to achieve this with Marketing professor, Mark Ritson
Since he was a junio…
3 years, 6 months ago
19. Future Proof: Why does Mark Ritson urge brands to go beyond salience?
Staying profitable is more important in inflationary times. We discuss how to achieve this with Marketing professor, Mark Ritson
Since he was a jun…
3 years, 6 months ago
18. What will the future insights organisation look like?
Season 2 Episode 18
Stephan Gans joins us to talk about Insights Transformation and how Consumer Insights can best organize to drive business value. Stephan Gans is the …
3 years, 10 months ago
17. How can brands get sustainability in advertising right?
Season 2 Episode 17
Graham Page is a Global Managing Director at Affectiva and leads Affectiva’s Media Analytics business, which is focused on the application of Emotion…
3 years, 11 months ago
16. Can we make the media industry more inclusive?
Season 2 Episode 16
Belinda J Smith is CEO of Americas at m/SIX, as well as the Global Diversity Ambassador for the World Federation of Advertisers (WFA). Belinda is als…
3 years, 11 months ago
15. Was advertising better in the past?
Season 2 Episode 15
Patrick Collister is non-exec Creative Director at Ad-Lib, and Editor of Directory Magazine. He is also one of the few people to have had serious Cre…
4 years, 2 months ago
14. What can we learn from Shell’s purpose journey?
Season 2 Episode 14
Shell’s purpose is to "power progress together with more and cleaner energy solutions." But how did that come about? What were the challenges for glo…
4 years, 4 months ago
13. Why is Mercado Libre such a good place to advertise?
Season 2 Episode 13
In Kantar’s recent Media Reactions study, it was revealed that ecommerce giant Mercado Libre is one of the most effective places to advertise in Lati…
4 years, 4 months ago
12. How does Walmart connect digital and physical retail experiences?
Season 2 Episode 12
In this episode, we discuss the evolving world of advertising technology and digital retail with Alexis (Lex) Josephs, Vice President of Sales, Ad Te…
4 years, 5 months ago
11. Why should advertisers embrace in-content advertising?
Season 2 Episode 11
We speak to Tim Jones, Global Head of Research and Insights at Mirriad, an advertising platform that allows brands to seamlessly integrate with cont…
4 years, 6 months ago