Podcast Episodes
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10. How do you launch a sustainable brand?
Season 2 Episode 10
It’s not easy to get a totally new product on supermarket shelves, but Nimble Cleaning Products – founded by Von Sy in 2015 – has managed to find its…
4 years, 7 months ago
9. How can sponsored entertainment support brand purpose?
Season 2 Episode 9
As the popularity of adverts and “branded content” declines, and more people use commercial-free streaming services, there is a real opportunity for …
4 years, 8 months ago
8. How will African brands thrive?
Season 2 Episode 8
You can’t sum up a continent the size of Africa in three words, says Thebe Ikalafeng, founder and chairman of Brand Africa. But vibrancy, entrepreneu…
4 years, 8 months ago
7. How does Unilever approach sustainable innovation?
Season 2 Episode 7
Kantar research finds that 88% of consumers want brands to help them be more sustainable. In this episode, Nicki Morley speaks to Catriona Ferris, Co…
4 years, 9 months ago
6. What’s next for retail?
Season 2 Episode 6
In this episode, Jane speaks to Daniel Todaro, founder and managing director of Gekko Group, the retail marketing agency specialising in consumer ele…
4 years, 9 months ago
5. How does a global agency stay agile?
Season 2 Episode 5
Essence is perhaps the original ‘digital-first’ media organisation – but how does it evolve with changing needs? CEO Kyoko Matsushita explains how th…
4 years, 10 months ago
4. How can you use AI for better outcomes in media?
Season 2 Episode 4
Xaxis is known for programmatic media buying – or ‘transforming digital media into business outcomes’. But how is it managing to balance artificial a…
4 years, 11 months ago
3. How can social influencers help brands?
Season 2 Episode 3
With online platforms and audiences going through some big changes lately, it could be the ideal time to address or improve your influencer strategy.…
4 years, 11 months ago
2. What is changing in the world of advertising?
Season 2 Episode 2
It wouldn’t be absurd to think a global pandemic would hit the ad industry. But predictions of 15 or 20% decline turned out to be pessimistic: This …
5 years ago
1. How will radio and out-of-home advertising evolve?
Season 2 Episode 1
People listened to more radio during 2020, especially during periods of lockdown. Confined to our homes, we also saw less outdoor advertising. How di…
5 years ago