Podcast Episodes

IKS118: How To Stop Buying Into Your Own Bullshit

Meet Bob.

Bob joins a business opportunity.

Bob tries to make money and fails.

Bob decides its not him for and goes back to a boring job.

Six months …

9 years, 4 months ago

IKS117: The No-Pressure Sales Formula For Marketers Who Aren't Good Closers

I was never good at closing.

You can say, I was the polar opposite of a great closer.

Sometimes I'd throw the sale BEFORE stepping into the close, be…

9 years, 4 months ago

IKS116: How To Ethically Steal From Your Competition

I spoke to a client on the phone the other day who admitted:

Igor, the one thing I realized since I started in February is the internet is a very com…

9 years, 4 months ago

IKS115: How To Brand Yourself In A Noisy Marketplace Full Of Look-a-likes with Jeff Hoffman

What does "Brand Yourself" even mean?

According to the a gooroo FB live I saw the other day it comes down to posting motivational wallpapers on your…

9 years, 4 months ago

IKS114: How To Shame Yourself Into Success In Every Area Of Your Life

Picture me standing in front of a mirror in my living room.

I'm 18 and 31 pounds overweight.

I'm buck naked.

And I'm ashamed.

I'm ashamed for becomin…

9 years, 4 months ago

IKS113: To Make The Marketplace Hand You Everything You Want

Modeling.

That's the #1 most common behavior I see online.

No wonder.

When you're brand new, that's all you can do, really...

You just model after th…

9 years, 4 months ago

IKS112: StorySelling Secrets Of The Self Made Millionaires

Storytelling is the best tool you can have in your arsenal as a business owner.

Stories eliminate any doubt your prospects might have and create proo…

9 years, 4 months ago

IKS111: How To Recruit Superstars

Here's the truth about making a solid, six-figure income online.

You don't need to recruit thousands upon thousands of people.

You only need a dozen …

9 years, 4 months ago

IKS110: Bruce Lee School Of Marketing

You know Bruce Lee from his movies.

To be honest, most of them are mediocre.

The real genius of Bruce was found into his deep thinking.

If he was sti…

9 years, 4 months ago

IKS109: Sales Alchemy - How To Turn "Dirt" Leads Into Gold

Here's a fact for you:

Only 10% of people are ready to buy when they see your offer.

The other 90%?

It's a different animal that drives newbie market…

9 years, 4 months ago