Podcast Episodes
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If I Had to Start Over From Zero
What would you actually do if you woke up tomorrow with no list, no audience, and no income — just your skills and a stack of bills? In this episode,…
3 months, 2 weeks ago
Why Great Marketers Think Like Scientists
Five years ago, Igor sat down to make a list of things he used to believe about this business that he no longer agrees with. He came up with nothing.…
3 months, 2 weeks ago
The Productivity Paradox of AI
Every breakthrough technology is supposed to make us do more with less. And yet somehow, every time one of these arrives, we end up working more. In …
3 months, 3 weeks ago
My Traffic Source Graveyard
Pinterest cost Igor up to $7 a click and produced subscribers who opted in but never bought. Reddit and Quora flooded him with clicks that refused to…
3 months, 3 weeks ago
Mastering Your Internal Triggers With Nir Eyal
Your to-do list is destroying your productivity, and Nir Eyal has the research to prove it. In this episode, Igor sits down with the bestselling auth…
4 months ago
The Entrepreneur’s Dark Secret
Every successful entrepreneur has been there. The moment where they seriously considered walking away and never looking back. Igor did too. He quit f…
4 months ago
The Conversion Battle Between Message and Design
In this episode, Igor shares one of the most counterintuitive lessons he keeps relearning after decades in internet marketing. How do beautiful desig…
4 months, 1 week ago
The Most Powerful Sentence of All Time With Neil Gordon
You've been told to provide value. Give tips, share information, educate your audience. And yet somehow, the people who do all of that still can't ge…
4 months, 1 week ago
Your Subscribers Will Read Your Emails. But When?
Most emails go unread. That has always been true, and it always will be. The question is not how to fix it. The question is whether you understand wh…
4 months, 2 weeks ago
Who Gets Punished When AI Gets It Wrong?
AI can write your emails. It can research your market, design your book cover, and draft your sales page. What it cannot do is be held responsible fo…
4 months, 2 weeks ago