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The Bonus Page Strategy That Gives You More Excuses to Mail
Most marketers build one page for a promotion and call it done. But the number of pages you create has almost nothing to do with the offer and everyt…
2 months, 2 weeks ago
Nobody Buys From a Fence-Sitter
Only a small percentage of the people who hear your message will ever be influenced by it. Why? Because everyone is walking around with their own ver…
2 months, 2 weeks ago
Why Picking Fights Makes Your List Trust You
Nobody trusts vanilla. In this episode, Igor reveals one of his most counterintuitive list-building strategies: deliberately picking fights with big …
2 months, 2 weeks ago
Why Teachers Don't Make Money
Every email you send trains your list to do something. Most people don't realize they're training their subscribers to expect free stuff and never re…
2 months, 3 weeks ago
How Many Emails Should You Send Per Promotion?
How many emails is too many? In this episode, Igor pulls back the curtain on the exact system he uses to structure every single promotion he runs. It…
2 months, 3 weeks ago
The Objection Behind the Objection
Every prospect on your list has a reason they're not buying. The problem? It's almost never the reason they'd tell you, and most of the time they don…
2 months, 3 weeks ago
Why Unsubscribes Don't Matter (And What Actually Does)
Every unsubscribe feels like a tiny rejection. A thousand of them feel like a referendum. In this episode, Igor revisits the metric that used to keep…
3 months ago
What Really Happens When You Email 5,000 Strangers
Someone slides into your inbox offering 500,000 "buyer leads" at ten cents a piece. It feels like a shortcut to a ready-made audience. In this episod…
3 months ago
Better Questions, Better Answers, Better Income
What's the real difference between people who make money online and people who just keep buying courses? In this episode, Igor draws a hard line betw…
3 months, 1 week ago
The Real Reason You Chase Shiny Objects
Why do the most exciting opportunities always seem to show up right when you're stuck? In this episode, Igor reframes shiny object syndrome as someth…
3 months, 1 week ago