Podcast Episodes
Back to Search
Market Research Is Not a Casino
Most people are taught that market research means guessing whether an idea has legs. Igor argues that guessing is the fastest way to get it wrong. In…
1 month, 1 week ago
Why Saturated Markets Are Where the Money Is
Most people run from crowded markets. They see competition, assume there's no room left, and talk themselves out of the very places where the real mo…
1 month, 1 week ago
Why You Feel Burnt Out — And What to Fix First
Burnout isn't always caused by working too much.
Sometimes it's caused by working on the wrong things, at the wrong time, with no clear direction.
In t…
1 month, 2 weeks ago
Why I Said Yes to a $1,000-an-Hour Coach
How hard would you sell something if you genuinely believed it could change someone’s life?
In this episode of The List Building Lifestyle, Igor explo…
1 month, 2 weeks ago
Why Selling Isn't a Dirty Word
Every business runs on selling — and anyone who thinks otherwise is probably leaving money on the table. In this episode, Igor makes the case that se…
1 month, 3 weeks ago
The Affiliate's Moral Compass
Learn to sell, and you've been handed something powerful — and dangerous. In this episode, Igor opens up about the quiet war every affiliate fights: …
1 month, 3 weeks ago
Confessions of a Counterfeit Email Marketer
Every marketer who learns to sell eventually reaches the same fork in the road. In this episode, Igor tells the uncomfortable truth about how he buil…
1 month, 4 weeks ago
Why Platforms Ban Affiliate Marketers (And the Sustainable Alternative)
Run affiliate ads on Meta or Google long enough, and the same thing happens to everyone: the account gets shut down. In this episode, Igor explains w…
2 months ago
Why the Best Mentors Refuse to Chase You
You cannot make anyone succeed, and trying to is one of the most expensive mistakes a mentor can make. In this episode, Igor gets brutally honest abo…
2 months ago
Perfectionism Is Just Procrastination in Disguise
We treat perfectionism like a badge of honor. Igor calls it what it really is: a socially acceptable way for smart people to avoid taking action. In …
2 months, 1 week ago