Podcast Episodes
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What Really Happens When You Email 5,000 Strangers
Someone slides into your inbox offering 500,000 "buyer leads" at ten cents a piece. It feels like a shortcut to a ready-made audience. In this episod…
4 weeks, 2 days ago
Better Questions, Better Answers, Better Income
What's the real difference between people who make money online and people who just keep buying courses? In this episode, Igor draws a hard line betw…
1 month ago
The Real Reason You Chase Shiny Objects
Why do the most exciting opportunities always seem to show up right when you're stuck? In this episode, Igor reframes shiny object syndrome as someth…
1 month, 1 week ago
If I Had to Start Over From Zero
What would you actually do if you woke up tomorrow with no list, no audience, and no income — just your skills and a stack of bills? In this episode,…
1 month, 2 weeks ago
Why Great Marketers Think Like Scientists
Five years ago, Igor sat down to make a list of things he used to believe about this business that he no longer agrees with. He came up with nothing.…
1 month, 2 weeks ago
The Productivity Paradox of AI
Every breakthrough technology is supposed to make us do more with less. And yet somehow, every time one of these arrives, we end up working more. In …
1 month, 3 weeks ago
My Traffic Source Graveyard
Pinterest cost Igor up to $7 a click and produced subscribers who opted in but never bought. Reddit and Quora flooded him with clicks that refused to…
1 month, 3 weeks ago
Mastering Your Internal Triggers With Nir Eyal
Your to-do list is destroying your productivity, and Nir Eyal has the research to prove it. In this episode, Igor sits down with the bestselling auth…
1 month, 4 weeks ago
The Entrepreneur’s Dark Secret
Every successful entrepreneur has been there. The moment where they seriously considered walking away and never looking back. Igor did too. He quit f…
2 months ago
The Conversion Battle Between Message and Design
In this episode, Igor shares one of the most counterintuitive lessons he keeps relearning after decades in internet marketing. How do beautiful desig…
2 months ago